2007-2008 University of Guelph-Humber Calendar

XI. Course Descriptions

Business Administration

BADM*1000 Introduction to Business F (3-0) [0.50]
This course provides an overview as well as a foundation in the fundamentals of business management. The basic functions of business and management to be examined include: operations, human resources, marketing, finance, and strategic management. Small business and entrepreneurship are also studied, along with other forms of business ownership, competition within a global economy, and the political and economic realities of business in Canada today. Students will develop basic competencies in business management through assignments and case studies requiring the practice of learned theory.
BADM*1010 Business Law F (3-0) [0.50]
This course introduces students to the complex legal system in which businesses and consumers of goods and services operate. It encompasses the Canadian Constitution, statutory and common law concerning business and consumer transactions. It includes an overview of the laws of contracts and torts that form the basis of business relationships. Topics examined include sale of goods and consumer protection legislation; debtor-creditor relations; competition law; employment law; manufacturers‘ product liability and intellectual property rights. The emphasis in this course will be on learning the elements of the legal framework for the opportunity to develop competency in application as it applies in further courses.
BADM*1020 Business Information Systems W (2-1) [0.50]
This course focuses on managing information as a valuable business resource through examination of the role of information technology in managing operations, practising the uses of information technology to achieve competitive advantage and recognizing the effects of information technology on organization structure and workers.
BADM*1030 Accounting I F (3-0) [0.50]
Accounting systems are the universal language for business worldwide. This introductory course covers the complete accounting cycle, from the recording of transactions in journals through to the preparation of common types of financial statements used by businesses in Canada. Accounting for payroll will be addressed and students will develop a management perspective while learning how to record and summarize transactions into financial statements used by businesses to manage operations.
BADM*1040 Marketing F (3-0) [0.50]
This course provides an overview as well as a foundation for further studies of all aspects of marketing as practiced in Canada today both domestically and internationally. Product, price, promotion and distribution frameworks are examined both as separate and integrated subsets of the marketing mix within strategies oriented toward satisfying consumer wants and needs to achieve organizational objectives.
BADM*1060 Accounting II W (3-0) [0.50]
This course builds on the concepts and techniques taught in the introductory Accounting course. The student will develop an understanding of the use of alternatives for inventory evaluations and other tangible assets and intangible asset evaluation systems. This management perspective is emphasized in developing competencies in the reporting and interpretation of liabilities, investments, bonds and owners equity. The student will complete a set of books and accounting records for a small business utilizing computerized accounting systems.
Prerequisite(s): BADM*1030
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2000 Human Resources Management F (3-0) [0.50]
The Human Resources Management course provides an overall understanding of the human resources function and its effects on the achievement of organizational goals and strategic objectives. Drawing on organization behaviour theories such as planned change, performance enhancement, goal setting, group dynamics and motivation the course examines essential human resources activities of planning, staffing, employee development, legal compliance, performance management, compensation and employee maintenance in a variety of organizational settings.
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2010 Managerial Accounting F (3-0) [0.50]
The Managerial Accounting course builds on the concepts and techniques taught in Accounting II. It focuses on the uses of financial information for profit planning, budgeting and decision- making. It examines how volume, price, product mix, product costs and organizational activities relate to one another, the inter-dependence of the financial and capital structures and the setting of corporate objectives and priorities. The student will learn how to project financial results and use feedback mechanisms comparing actual results to predetermined standards.
Prerequisite(s): BADM*1060
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2020 Consumer Behaviour F (3-0) [0.50]
Consumer Behaviour provides an overall examination of the economic, social, cultural and psychological factors that affect consumers in the marketplace. The course examines the consumer from two perspectives – first, the effects of internal forces on an individual including perceptions, motivations, lifestyles and attitudes, then second, the effects of external factors as a group member considering family and group influences, including age, gender, social class, social, religious, regional, household and other sub-cultural and cultural influences.
Prerequisite(s): BADM*1040
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2030 Advertising in Business W (3-0) [0.50]
This course provides an overall introduction to the function of advertising in business. The course examines the advertising process, its role, use, methods, purposes and limitations in addressing the strategic objectives of organizations domestically and internationally. The role and responsibilities of client management and agencies are discussed with focus on the development of ethical and socially responsible advertising programs. A major assignment requires the student to demonstrate competency in the use of the Integrated Management Communications model through analysis and evaluation of an actual advertising program.
Prerequisite(s): BADM*1040, BADM*2020
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2040 Customer Service W (3-0) [0.50]
This course examines customer service as a key factor in the success of organizations and identifies the essential knowledge, skills and systems required to support effective customer service. Theoretical models will be contrasted with applications and students will complete a major project designed to evaluate customer service potential and issues in a specific organizational context.
Prerequisite(s): BADM*1040, BADM*2020
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2050 Ethics and Values in Business W (3-0) [0.50]
This course examines the ethical and evaluative issues in business and professional activities and practices through case studies and assignments. It explores the nature of values and ethical systems, duties and rights, private and public goods, the consumer movement, social marketing, corporate social accounting, private rights and professional ethics and responsibilities.
Prerequisite(s): AHSS*1000, BADM*1040
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*2060 Business Logistics W (3-0) [0.50]
This course focuses on the decision-making role of the operations manager in transforming organizational inputs into desired outputs. The major issues and problems of designing, scheduling, operating and controlling the production system are examined. Field trips to examine logistics and supply chain systems are an integral part of this course.
Prerequisite(s): BADM*1000, SCMA*2000
Restriction(s): Registration in the Bachelor of Business Administration program.
BADM*3000 Finance F (3-0) [0.50]
This course provides students with a framework to aid with financial decision-making. The major focus of this course is short-term financial management. Using problems and case studies, students analyze financial statements and assess cash flow. Other topics addressed include financial forecasting and planning, working capital management, the time value of money and the valuation of bonds and shares.
Prerequisite(s): BADM*2010
BADM*3030 Direct Marketing W (3-0) [0.50]
Students examine the increasingly important interactive marketing communication, a method that includes techniques such as direct mail and telemarketing. Students will study about the power of direct marketing and its role, advantages and limitations in a marketing program. The concepts of database management and customer relationship management (CRM) will be stressed since direct marketing is increasingly tied to recognizing the value and benefits of knowing individual customers and building long-term relationships with them.
Prerequisite(s): BADM*1040, BADM*2020
BADM*3040 International Finance W (3-0) [0.50]
This course examines the activities and financial needs of businesses working in international markets. Topics include global investments, international acquisitions, risk management, currency fluctuations and investments, the development of emerging stock markets, and the role of international financial markets in financing international corporations.
Prerequisite(s): 10.00 credits including: AHSS*1000, AHSS*1010, BADM*3000, BADM*3060
BADM*3060 International Law F (3-0) [0.50]
This course examines international business agreements and conduct, dispute resolution, the international sale of goods, and insurance issues. Emphasis is placed on legal issues pertinent to U.S. and Canadian Law.
Prerequisite(s): 7.50 credits including: BADM*1010
BADM*3070 Sales Promotion & Relationship Marketing W (3-0) [0.50]
Students examine sales promotion and relationship marketing using a well-established marketing communication method. This method is typically used to generate an immediate increase in sales and often supplements advertising, direct marketing, and personal selling in order to hasten their sales impact. This course will focus on the most commonly used consumer and trade sales promotion techniques, and their roles, advantages and limitations in a marketing program.
Prerequisite(s): BADM*1040, BADM*2020
BADM*3080 Professional Selling F (3-0) [0.50]
This course details strategic selling principles and models. Students develop skills required for planning and making sales calls, and providing follow-up to clients. The course covers prospecting, conducting sales meetings, making sales presentations and negotiating. Emphasis is on developing confidence and professionalism in the selling interaction and enhancing communications, listening, team participation and problem solving skills.
Prerequisite(s): BADM*1010, BADM*1040
BADM*3090 Money, Banking & Finance W (3-0) [0.50]
This course provides students with an understanding of the nature, operation and regulation of the Canadian financial system and its major components: the payments system, financial markets, key financial institutions, especially banks, and the Bank of Canada. Students examine about the development role and influence of Canadian banking institutions on the Canadian economy. This course also covers the supply of money and credit, domestic and international flows of funds, interest rates, foreign exchange rates, the rate of inflation, employment, and the production of goods and services.
Prerequisite(s): BADM*1010, BADM*3000
BADM*3110 Entrepreneurial Studies F (3-0) [0.50]
This course examines the role and effect of small business in Canada, and serves as an introduction to self-employment, new venture creation and small business management. It focuses on an analysis of entrepreneurial skills and the development of the business plan. This course helps students appreciate the challenges involved in deciding to create a new venture and the steps involved in starting a new firm.
Prerequisite(s): BADM*1000, BADM*1010, BADM*1030, BADM*1060, BADM*2030, BADM*2040
BADM*3120 Intermediate Accounting I W (3-2) [0.50]
This course provides a greater awareness of the accounting environment and conceptual framework for financial reporting that underlies generally accepted accounting principles, as well as an appreciation of the characteristics and limitations of accounting. Special emphasis is placed on accounting policy choices and the criteria by which such choices are made, as well as on analyzing financial statements that are prepared using different accounting policies. Students examine in-depth the effects of accounting concepts on income determination and on asset, liability and shareholders’ equity valuation. Through problem solving and case analysis, students use technical knowledge to evaluate accounting policy choices, select appropriate policies, apply correct procedures, and perform financial analysis.
Prerequisite(s): BADM*1060, BADM*2010
BADM*3130 Intermediate Accounting II W (3-0) [0.50]
This course continues and builds upon the study of financial accounting begun in Intermediate Accounting I. Using cases and problems, students critically evaluate accounting concepts, principles and practices, extending their knowledge, understanding and analytical skills through an in-depth examination of complex measurement issues and financial statement reporting in Canada.
Prerequisite(s): BADM*3120
BADM*3140 International Trade W (3-0) [0.50]
The ways in which a business enters new markets across borders, and the paradigms under which they operate and make decisions are critical to the potential success of the venture. This course surveys and assesses international trade theories and compares and contrasts these with actual practices of global business operations. Discussion of ethical issues is inherent within this course.
Prerequisite(s): 10.00 credits including: AHSS*1000, AHSS*1010, BADM*3000, BADM*3060
BADM*3150 Managerial Accounting II F (3-0) [0.50]
This course emphasizes the use of accounting information in effective management. Students study the reports, statements and analytical tools used by management, and the manner in which they are applied in planning, controlling, decision-making and performance evaluation from the perspective of the ethical management accountant. Topics include capital investment analysis, an examination of uses and limitations of quantitative techniques, and the behavioural implications of internal financial systems. Costing systems and accumulation methods are emphasized.
Prerequisite(s): BADM*2010, SCMA*1000
BADM*3160 Corporate Finance W (3-0) [0.50]
This course focuses on long-term corporate decisions. Topics include asset pricing, risk and return, capital asset pricing under uncertainty, the concept of efficient markets, an introduction to investing, and portfolio management. The course covers corporate decisions, including dividend policies, capital budgeting, and long-term financing and investing. Business valuation by firms and individuals is covered in the context of the investment decision.
Prerequisite(s): SCMA*2000
Co-requisite(s): BADM*3000
BADM*4000 Business Policy F (3-0) [0.50]
In this course, students develop the ability to understand and apply strategic management concepts and tools to multiple organizations, in a variety of domestic and international contexts. The course uses a combination of lectures, electronic teaching technologies, case discussions and a group project to ensure that students develop both verbal and written abilities in strategic management.
Prerequisite(s): 15.00 credits
BADM*4030 Applied Business Project W (1-8) [0.50]
In this course, students relate the knowledge and skills acquired through their course work in earlier semesters by participating in the workplace for a minimum of 100 hours. Students are required to evaluate both the employment element of their role and the application of business theories to the workplace through a series of assignments. An essential part of the course is for students to engage in the career development process and to direct their own learning.
Prerequisite(s): 15.00 credits
BADM*4040 E-Commerce W (3-0) [0.50]
Students in this course analyze current business models developed for the Internet, and the characteristics of business to business and retail e-commerce sites. A variety of design and technology issues are explored, including servers and credit security. Students design the storefront for a proposed b2b or retail site, as well as implement site traffic analysis and community building strategies. Also offered through distance education format.
Prerequisite(s): 10.00 credits including: BADM*1020, BADM*1040
BADM*4050 Marketing Research Project F (3-0) [0.50]
In this project-based course, students work in groups and identify, develop and complete an applied marketing research activity. Topics include marketing research process, research ethics, sampling design and design of survey instruments, execution of interrelated qualitative and quantitative research projects, and report writing.
Prerequisite(s): 10.00 credits including: BADM*1040, SCMA*3010
BADM*4060 Investment Finance F (3-0) [0.50]
This course focuses on the operation of the stock market and the determination of security prices. Using current literature, problems, real world examples and a model stock portfolio, students examine the art and science needed to manage equity portfolios and critically evaluate their resulting performance. Topics studied include recent developments in portfolio theory, the principles needed for analysing common stock prices, portfolio management, evaluation of portfolio performance, and international investing.
Prerequisite(s): BADM*3160, SCMA*1000
BADM*4070 Personal Financial Planning F (3-0) [0.50]
This course develops the knowledge and skills necessary to provide sound financial planning advice. This course also develops financial judgement, decision making and communication skills. The emphasis in this course is on personal investing. Simulations and case analysis are used extensively in this course. Offered through distance education format only.
Prerequisite(s): BADM*3000
BADM*4080 Insurance & Risk Management W (3-0) [0.50]
This course examines the fundamentals of risk management and the insurance industry in Canada. It includes a detailed examination of the variety of insurance products available to both businesses and individual consumers. Factors affecting pricing and distribution of products are studied.
Prerequisite(s): 10.00 credits
BADM*4090 Portfolio Management W (3-0) [0.50]
This course builds on BADM*3160 Corporate Finance and BADM*4060 Investment Finance. Topics include the CFA Institute standardised portfolio management process, the formation of capital market expectations, the concept of efficient markets, and the concept of portfolio diversification. Also, the concept of portfolio rebalancing, and portfolio performance evaluation with the CFA Institute’s Global Investment Performance Standards are studied. The course includes an analysis of mutual fund performance.
Prerequisite(s): BADM*3160, BADM*4060
BADM*4100 Small Business Management F (3-0) [0.50]
In this course, students study concepts specific to small business management and their application through analysis of an independent small business. In addition, case studies are discussed and evaluated. The goal of the course is to provide students with a realistic view of owning and operating a business as well as the experience of applying theory to practical applications.
Prerequisite(s): BADM*3110
BADM*4110 Planning a Small Business W (3-0) [0.50]
This course builds on the BADM*3110 Entrepreneurial Studies course. Students are required to research and prepare a business plan for a new small business of the students’ choice (subject to approval). The goal of the course is to give students a practical understanding of the process of creating a feasible business plan. The application of creative thinking skills is an integral component of this course.
Prerequisite(s): BADM*3110
BADM*4120 Business Consulting W (3-0) [0.50]
This course helps students develop the skills needed to build and maintain a consulting business. Topics covered include presenting and promoting a consulting business to prospective clients, the bid process and pricing proposals, managing time and billing, the role of consultants as change agents and managing consulting staff.
Prerequisite(s): 10.00 credits including BADM*1000
BADM*4130 Board, Community & Govt. Relations F (3-0) [0.50]
This course provides an analysis of the various not-for-profit enterprises in Canada and internationally. Topics include governance models, organizational structures, funding, membership, participation, and goals and purposes. Working in groups, students will be required to complete an in-depth analysis of a not-for-profit enterprise.
Prerequisite(s): AHSS*1030, BADM*1010, BADM*2050
BADM*4140 Event Management I F,W (2-2) [0.50]
Working in groups, students develop, implement, manage and evaluate a major special event activity. Examples of potential activities include a conference, a cultural program such as an art show or musical series, a fair or exhibition, or a publishing venture. This course includes a comprehensive study of academic and applied literature specific to event management. This is a two-semester course. A grade will not be assigned for BADM*4140 until BADM*4160 has been completed.
Prerequisite(s): BADM*1010, BADM*2030
BADM*4150 Fundraising W (3-0) [0.50]
This course examines the evolution of the Canadian philanthropic environment, and considers specific marketing, communications and proposal strategies for fundraising. Topics include annual giving, major gifts, capital campaigns, and project management specifically as it relates to fundraising. Case studies on actual campaigns are reviewed, and students are required to develop a detailed fundraising initiative in the form of a campaign outline or a foundation proposal.
Prerequisite(s): BADM*1010, BADM*1040, BADM*2020, BADM*2030, BADM*3030
BADM*4160 Event Management II F,W (2-2) [0.50]
Working in groups, students develop, implement, manage and evaluate a major special event activity. Examples of potential activities include a conference, a cultural program such as an art show or musical series, a fair or exhibition, or a publishing venture. This course includes a comprehensive study of academic and applied literature specific to event management. This is a two-semester course. A grade will not be assigned for BADM*4140 until BADM*4160 has been completed.
Prerequisite(s): BADM*1010, BADM*2030
BADM*4170 Asia Pacific - Regional W (3-0) [0.50]
This course is designed to provide knowledge of the Asia Pacific region as it relates to business. A wide variety of issues ranging from general (consumer and business environment) to specific business and marketing strategies are covered. Students are provided with conceptual and practical knowledge related to conducting business in and with Asia.
Prerequisite(s): BADM*3040, BADM*3060, BADM*3140, BADM*4140
BADM*4180 Latin America - Regional W (3-0) [0.50]
This course focuses on the important elements related to the recent economic evolution of Latin America at the macro-economic level, and also in terms of specific marketing issues such as consumer behaviour, competitive landscape, technology trends and infrastructure. Students develop a marketing plan from Canada to a specific country in the region, taking into consideration market trends, cultural and economic factors. Students are provided with practical knowledge related to conducting business in Latin America.
Prerequisite(s): BADM*3040, BADM*3060, BADM*3140
BADM*4190 Europe - Regional F-W (3-0) [0.50]
This course examines the cultural environment of Europe with a focus on the socio-political implications of the European integration and emerging markets for business opportunities in the region. The course includes case study analysis, market research and guest speakers. Students are provided with practical knowledge related to conducting business in Europe.
Prerequisite(s): BADM*3040, BADM*3060, BADM*3140
BADM*4200 Project Management F (3-1) [0.50]
This course combines theory and practice to teach the skills and knowledge required to plan, implement and document projects. Topics include planning the project, describing the project charter, identifying goals, phases and milestones, determining work breakdown structures, and documenting procedures. This course will employ project management software.
Prerequisite(s): 15.00 credits including: BADM*2060
BADM*4210 Advanced Financial Accounting F (3-0) [0.50]
Students expand their knowledge of specialized accounting topics by studying accounting theory, principles and practice for corporations, business combinations, international activities, and other advanced topics. Integration of prerequisite accounting knowledge is emphasized, therefore cases and problems used include multiple topics and issues.
Prerequisite(s): BADM*3130
BADM*4220 Taxation I F (3-1) [0.50]
Upon completion of this course, students have a basic understanding of the purpose and structure of the Canadian tax system, and its administration, along with related international application. Using problems, cases and tax preparation software, students apply basic knowledge and understanding of the principles and practices of income and commodity taxation for individuals and corporations. One of the major aims of this course is to ensure that the student achieves an understanding of the principles and concepts of the Canadian Income Tax Act, as commonly encountered by most professional accountants.
Prerequisite(s): BADM*3120, BADM*3130
BADM*4230 Taxation II W (3-1) [0.50]
This course builds on the knowledge of Canadian taxation that students acquired in Taxation I. In this course, students develop skills in tax planning involving individuals, corporations, trusts, estates and partnerships. This course also covers the planning of corporate reorganizations and the integration of tax concepts between corporations and their shareholders. Using problems, cases and tax planning software, students apply knowledge and understanding of taxation principles and practices.
Prerequisite(s): BADM*4220
BADM*4240 Auditing I W (3-1) [0.50]
Students study the basic principles, theories and techniques of external and internal auditing and management control systems. Upon completion of this course, students understand the auditor’s professional responsibilities, the rules of conduct and ethics, the objectives of assurance and other professional engagements, and management control systems. Using cases, problems and computer software, students develop and execute audit strategies, including identifying risks, gathering audit evidence, and documenting and reporting findings.
Prerequisite(s): BADM*3130, SCMA*1000
BADM*4250 Accounting Theory W (3-0) [0.50]
This course examines various conceptual and theoretical approaches to accounting, including the implications of economics and finance on financial reporting. Focusing on current and/or controversial issues as well as contemporary cases, students examine the appropriateness of current accounting policies and practices in light of conceptual considerations. Research, analytical, writing, presentation and group skills are demonstrated through preparation of research papers and contribution to group discussions and presentations.
Prerequisite(s): BADM*4210
BADM*4260 Auditing II F (3-1) [0.50]
Students continue to develop the knowledge, understanding and analytical skills with respect to auditing and control systems established in Auditing I, such that they are able to identify risks, as well as evaluate and verify controls that address the risks identified. Students apply generally accepted auditing standards by developing strategies and performing procedures in the development of an audit file, using audit and file preparation software. The course also addresses other professional services provided by the accounting profession.
Prerequisite(s): BADM*4240
BADM*4270 Auditing III W (3-0) [0.50]
In this course, students build on their understanding of auditing by examining the changing role of the auditor in today’s society. Using current literature, cases, and problems students examine current issues facing auditors. As well, specific advanced audit topics are studied (such as comprehensive auditing, public sector auditing, environmental auditing, forensic auditing, and special engagements).
Prerequisite(s): BADM*4220, BADM*4250, BADM*4260
BADM*4280 Advanced Managerial Accounting W (3-0) [0.50]
This course focuses on the theory and practice of the design and administration of management planning and control systems. System design and control in large organizations is emphasized. Theory and research literature are reviewed and cases of actual company systems are used to emphasize management and organization theory and their use in performance management systems in for profit, not-for-profit and government environments.
Prerequisite(s): BADM*3150, BADM*4000
BADM*4340 Leadership in Business W (3-0) [0.50]
In this course, students will examine a number of theories pertaining to leadership as well as describe and evaluate specific leadership styles. Through guest lecturers and case studies, students will appreciate and analyze different perspectives on how leadership is evolving in a variety of large, small, private, not-for-profit and public organizations within Canada and internationally.
Prerequisite(s): 15.00 credits, AHSS*1030, BADM*2050
BADM*4360 Negotiation in Business W (3-0) [0.50]
This course provides students with a critical appreciation for various negotiation styles and tactics, an understanding of their own approaches to negotiation, and an opportunity to try a variety of techniques and methods in order to develop and hone negotiation styles. This course combines a theoretical framework with practical applications. An analysis of ethics as applied to negotiations is ongoing throughout the course.
Prerequisite(s): 10.00 credits, BADM*1000
BADM*4900 Independent Study in Business Administration S,F,W (3-0) [0.50]
The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library or field research under faculty supervision and to prepare a research report or literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head.
Prerequisite(s): 15.00 credits and 75% grade point average.
Restriction(s): Instructor consent required.