IX. Degree Programs

Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media Communications

Media Business (MB)

The business aspects of the media industry are explored in the Media Business stream. Students learn the fundamentals of business including marketing, sales, management and advertising. Through a combination of theoretical and hands-on courses students learn how to analyze a marketplace, create effective marketing plans and develop multi-platform advertising messages on behalf of clients.

University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1