University of Guelph

1996-97 Undergraduate Calendar

*****************************************************************


Course Description

02-436 Marketing Research W(3-0)

A study of the marketing research function in business with emphasis on its role in providing information to assist managers in making marketing decisions.

Prerequisites: 1 university level course in statistics.


1996-97 Undergraduate Calendar
[Table of Contents] [Index] [Glossary]
[Courses by Subject] [Courses by Name] [Awards by Category] [Awards by Name] [Calendar Search]

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.