University of Guelph 1997-98 Undergraduate Calendar

Course Description

26-362 Advertising Management F,W(3-0)

Concepts of communication and management as practised by private and public sector organizations. Communication management principles are applied to the design and evaluation of communication programs.

Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program and 20 course credits, including 26-100 and 26-260.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: November 4, 1997.