|26-362 Advertising Management F,W(3-0)|
Concepts of communication and management as practised by private and public sector organizations. Communication management principles are applied to the design and evaluation of communication programs.
|Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program and 20 course credits, including 26-100 and 26-260.|
|1998-99 Undergraduate Calendar|