|26-360 Consumer Information Processes F,W(3-0) [0.50]|
Course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.
|Prerequisites: 26-260, 26-303.|
|1998-99 Undergraduate Calendar|
Last revised: May 31, 1998.