University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-360 Consumer Information Processes F,W(3-0) [0.50]

Course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.

Prerequisites: 26-260, 26-303.
Course Profile


1998-99 Undergraduate Calendar
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For general calendar inquiries contact: sdorr@registrar.uoguelph.ca

For Admission inquiries contact: jphippen@registrar.uoguelph.ca

Last revised: May 31, 1998.