University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-362 Advertising Management F,W(3-0) [0.50]

Concepts of communication and management as practised by private and public sector organizations. Communication management principles are applied to the design and evaluation of communication programs.

Prerequisites: registration in the B.A.Sc. program (Consumer Studies major) or the B.Comm. program and [10.00] credits, including 26-100 and 26-260.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: May 31, 1998.