University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-404 Management in Product Development F(3-0) [0.50]

Major course components include: new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.

Prerequisites: registration in the B.A.Sc. program (Consumer Studies major) or the B.Comm. program (Marketing major) and [12.50] credits including 26-260.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: May 31, 1998.