|26-404 Management in Product Development F(3-0) [0.50]|
Major course components include: new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.
|Prerequisites: registration in the B.A.Sc. program (Consumer Studies major) or the B.Comm. program (Marketing major) and [12.50] credits including 26-260.|
|1998-99 Undergraduate Calendar|
Last revised: May 31, 1998.