26-405 Consumer, Business and Government Relations W(3-0) [0.50] |
Analysis of the interactions and decision-making processes involving consumers and consumer groups, business and government in the current socio-political marketing environment. Emphasis is on problem-solving approaches and current issues. |
Prerequisites: [12.50] credits, including 26-260. |
Course Profile |
1998-99 Undergraduate Calendar |
Last revised: May 31, 1998.