University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-405 Consumer, Business and Government Relations W(3-0) [0.50]

Analysis of the interactions and decision-making processes involving consumers and consumer groups, business and government in the current socio-political marketing environment. Emphasis is on problem-solving approaches and current issues.

Prerequisites: [12.50] credits, including 26-260.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: May 31, 1998.