|26-405 Consumer, Business and Government Relations W(3-0) [0.50]|
Analysis of the interactions and decision-making processes involving consumers and consumer groups, business and government in the current socio-political marketing environment. Emphasis is on problem-solving approaches and current issues.
|Prerequisites: [12.50] credits, including 26-260.|
|1998-99 Undergraduate Calendar|
Last revised: May 31, 1998.