University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-460 International Marketing F,W(3-0) [0.50]

The study of marketing in global context with specific emphasis on the strategic implications of marketing in different country cultures. Included are the global marketing environment and the competitive challenges and opportunities confronting today's international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies.

Prerequisites: 26-100, 26-260, 26-303.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: May 31, 1998.