University of Guelph 2002-2003 Undergraduate Calendar

X--Degree Programs, Bachelor of Arts (B.A.)

Marketing Management (MKMN)

Department of Consumer Studies, College of Social and Applied Human Sciences.

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Minor (Honours Program)

A minimum of 5.00 credits is required, including:

COST*1000 [0.50] Introduction to Marketing Management

ECON*1050 [0.50] Introductory Microeconomics

ECON*1100 [0.50] Introductory Macroeconomics

AGEC*2220 [0.50] Financial Accounting

COST*2600 [0.50] Fundamentals of Consumer Behaviour

2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 or 4000 level

One of:

HAFA*2200 [0.50] Organizational Design and Effectiveness

ISS*2500 [0.50] Management in Organizations

Restricted Electives

COST*2020 [0.50] Information Management

ECON*2200 [0.50] Industrial Relations

ECON*2310 [0.50] Intermediate Microeconomics

ECON*2720 [0.50] Business History

COST*3020 [0.50] Distribution Systems & Retail Management

COST*3030 [0.50] Research Methods

COST*3040 [0.50] Business and Consumer Law

COST*3100 [0.50] Economic Behaviour of Households

ECON*3200 [0.50] Economics of Industrial Relations

ECON*3560 [0.50] Theory of Finance

COST*3600 [0.50] Consumer Information Processes

COST*4050 [0.50] Consumer, Business and Government Relations

AGEC*4360 [0.50] Marketing Research

AGEC*4370 [0.50] Marketing Management

One of:

STAT*2060 [0.50] Statistics for Business Decisions

ECON*2740 [0.50] Economic Statistics

Note: when searching for a course code replace the " * " with a blank

Admission inquiries: Admission Services ~ ~ ~ General calendar inquiries: U.P.S. ~ ~ ~ Last revision: 02 October 2002

2002 Office of Registrarial Services, University of Guelph