University of Guelph 2002-2003 Undergraduate Calendar

X--Degree Programs, Bachelor of Commerce (B.Comm.)

Marketing Management (Co-op) (MKMN:C)

Department of Consumer Studies, College of Social and Applied Human Sciences.

A principal aim of the Co-op program is to facilitate the transition of students from academic studies to a professional career in Marketing Management by enhancing the integration of theory and practice.

The Co-op program consists of two eight month work terms. The first work term begins after the second year. The second work term commences after the third year of studies. The Co-op program is normally completed over a 5 year period.

To be eligible to continue in the Co-op Major students must maintain a satisfactory average, must complete all course requirements as scheduled and must obtain a minimum evaluation of "satisfactory" on all required work term reports. Consult the Co-op advisor or Department for additional information.

Major

Semester 1 - Fall

COST*1000 [0.50] Introduction to Marketing Management

ECON*1050 [0.50] Introductory Microeconomics

MATH*1000 [0.50] Introductory Calculus

PSYC*1200 [0.50] Dynamics of Behaviour

0.50 from List A or elective

Note: Students who are exceptionally strong in mathematics may consult with their academic advisor to substitute an alternative mathematics course for MATH*1000 (MATH*1080 or MATH*1200).

Semester 2 - Winter

AGEC*2220 [0.50] Financial Accounting

ECON*1100 [0.50] Introductory Macroeconomics

PSYC*2310 [0.50] Introduction to Social Psychology

STAT*2060 [0.50] Statistics for Business Decisions

0.50 from List A or 0.50 elective

Semester 3 - Fall

AGEC*2230 [0.50] Management Accounting

COOP*1100 [0.00] Introduction to Co-operative Education

COST*2020 [0.50] Information Management

COST*2600 [0.50] Fundamentals of Consumer Behaviour

ECON*2310 [0.50] Intermediate Microeconomics

0.50 from List B

Semester 4 - Winter

COST*3030 [0.50] Research Methods

COST*3040 [0.50] Business and Consumer Law

ECON*2410 [0.50] Intermediate Macroeconomics

0.50 from List B

One of:

HAFA*2200 [0.50] Organizational Design and Effectiveness

ISS*2500 [0.50] Management in Organizations

Summer Semester

COOP*1000 [0.00] Co-op Work Term I

Fall Semester

COOP*2000 [0.00] Co-op Work Term II

Semester 5 - Winter

AGEC*3310 [0.50] Operations Management

COST*3010 [0.50] Quality Management

COST*3020 [0.50] Distribution Systems & Retail Management

COST*3100 [0.50] Economic Behaviour of Households

COST*3600 [0.50] Consumer Information Processes

Note: Students only take one of COST*3100 in Semester 5 OR COST*3610 in Semester 6.

Semester 6 - Fall

AGEC*3320 [0.50] Financial Management

COST*3610 [0.50] Consumer Economics

COST*3620 [0.50] Advertising Management

0.50 from List A and/or up to 1.50 elective

Note: Students only take one of COST*3100 in Semester 5 OR COST*3610 in Semester 6.

Winter Semester

COOP*3000 [0.00] Co-op Work Term III

Summer Semester

COOP*4000 [0.00] Co-op Work Term IV

Semester 7 - Fall

COST*4040 [0.50] Management in Product Development

COST*4050 [0.50] Consumer, Business and Government Relations

COST*4370 [0.50] Marketing Strategy

ECON*3560 [0.50] Theory of Finance

0.50 from List A and/or electives

Note: COST*4050 may be taken in Semester 8.

Semester 8 - Winter

AGEC*4250 [0.50] Business Policy

COST*4600 [0.50] International Marketing

1.00 or 1.50 electives

List A -Restricted Electives (choose 2 from any 1 subgroup)

These courses have been selected to help students broaden their international and cross-cultural perspectives.

French Language Courses

FREN*1100 [0.50] Basic French: Listening

FREN*1110 [0.50] Elementary French

FREN*1200 [0.50] Intermediate French I

FREN*2020 [0.50] France: Literature and Society

FREN*2030 [0.50] Intermediate French II

FREN*2060 [0.50] Quebec: Literature and Society

FREN*3530 [0.50] Business French

German Language Courses

GERM*1100 [0.50] Introductory German I

GERM*1110 [0.50] Introductory German II

GERM*2400 [0.50] Contemporary Germany

GERM*2490 [0.50] Intermediate German I

History and Politics Courses

EURO*1050 [0.50] The Emergence of a United Europe

EURO*2070 [0.50] European Integration, 1957-1992

HIST*1150 [0.50] 20th Century Global History

HIST*2510 [0.50] The Emergence of Modern European Society 1789-1945

HIST*2910 [0.50] History of Modern Asia

HIST*3090 [0.50] Nationalism and Internationalism in Europe 1914-1957

POLS*1500 [0.50] World Politics

POLS*2100 [0.50] The State in Comparative Perspective

POLS*3080 [0.50] Politics of Latin America

POLS*3280 [0.50] Modern Political Ideologies

POLS*3460 [0.50] Communism and Post-Communism

POLS*3890 [0.50] Government and Politics of India

POLS*3920 [0.50] Modern China

Italian Language Courses

ITAL*1060 [0.50] Introductory Italian I

ITAL*1070 [0.50] Introductory Italian II

ITAL*2060 [0.50] Intermediate Italian I

ITAL*2070 [0.50] Intermediate Italian II

Spanish Language Courses

SPAN*1100 [0.50] Introductory Spanish

SPAN*1110 [0.50] Intermediate Spanish

SPAN*2000 [0.50] Spanish Language I

SPAN*2010 [0.50] Spanish Language II

SPAN*2040 [0.50] Spanish Civilization

List B - Restricted Electives (choose 2)

This group of courses encourages students to increase their fundamental background and/or add to business applications.

AGEC*4410 [0.50] Sales and Sales Management

COST*2100 [0.50] Personal Financial Management

COST*2300 [0.50] Technology and the Consumer

HAFA*3000 [0.50] Human Resources Management

POLS*1400 [0.50] Public Management and Administration

POLS*2250 [0.50] Public Administration

SOC*1100 [0.50] Sociology

One of:

PHIL*2100 [0.50] Critical Thinking

PHIL*2600 [0.50] Business and Professional Ethics



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