University of Guelph 2003-2004 Undergraduate Calendar

XII--Course Descriptions, Rural Extension

School of Environmental Design and Rural Development.

REXT*2000 Introduction to Rural Extension F(3-0) [0.50]

Introduction to Rural Extension including history and philosophy; learning and motivation; the rural setting; adoption/ technology transfer processes; marketing; planning; extension teaching/communication methods and technology; evaluation; extension agencies and programs.

REXT*3000 Program Development and Evaluation W(3-0) [0.50]

Concepts and processes of program development and evaluation of rural extension programs. Programs designed with client involvement, situational analysis and priority setting will receive particular attention. (Offered in odd-numbered years.)

Prerequisite(s): 10.00 credits

REXT*3040 Communication Process S,W(3-0) [0.50]

Introduction to the study of the communication process, with emphasis on the examination of symbols, meaning, patterns of miscommunication and their correctives. (Offered through distance education format only.)

Prerequisite(s): 10.00 credits

REXT*3050 Agricultural Communication I F(3-0) [0.50]

Practical and effective ways of communicating information to a broad audience via the media, focusing mainly on print media (newspapers and magazines) and agricultural media. Strong emphasis on writing and preparing ready-to-use material and strategies for getting it published. (Students will develop an understanding of the news/communications business and find where they can fit into it or use it to their advantage to get a job. Contact with professionals will be a major part of the course).

Prerequisite(s): 10.00 credits

Equate(s): REXT*4050

REXT*3060 International Communication W(3-0) [0.50]

An inquiry into the role of communication in global development. Emphasis is on the application of interpersonal, inter-cultural communication and the mass media in the development process.

Prerequisite(s): 10.00 credits

REXT*3080 Technology in Extension S(3-0) [0.50]

An examination of the issues involved in using media in formal and non-formal teaching situations. The comparative characteristics of media will be examined. The "system approach" to the adoption of teaching strategies will be emphasized. The relationships between people and machines in education will be considered. (Offered through distance education format only.)

Prerequisite(s): 10.00 credits including 1 of CIS*1000, CIS*1200, equivalent

REXT*3100 Teaching and Learning in Non-Formal Education W(3-0) [0.50]

Learning principles, theories and practices in extension education. Emphasis is on non-formal teaching-learning situations. (Offered in even-numbered years.)

Prerequisite(s): 10.00 credits

REXT*4020 Rural Extension in Change and Development F(3-0) [0.50]

The planning and management of development programs with emphasis on the role of non-formal education and counselling in influencing behavioral change and adoption of innovation. Case studies include cross cultural and international considerations.

Prerequisite(s): 10.00 credits

REXT*4060 Agricultural Communication II W(3-0) [0.50]

Application of practical and effective writing and communication techniques, mainly through the production of print publications and the further development and application of journalistic writing and editing skills. Special emphasis on issues important to the agri-food industry.

Prerequisite(s): REXT*3050 or equivalent

Restriction(s): instructor consent required

REXT*4100 Leadership Development in Rural Organization U(3-0) [0.50]

The management of rural extension programs with emphasis on the functions and dimensions of leadership and the development of leadership in rural organizations.

Prerequisite(s): 10.00 credits


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2003 Office of Registrarial Services, University of Guelph