2005-2006 University of Guelph Undergraduate Calendar

X. Degree Programs

Bachelor of Commerce (B.Comm)

Marketing Management (MKMN)

Department of Marketing and Consumer Studies, College of Social and Applied Human Sciences.

The Marketing Management major is interdisciplinary and follows a liberal education philosophy.

Courses to be followed are from many disciplines, departments and colleges within the University, and are designed to span 5 component areas of study:

  1. Literacy (writing and communication)

  2. Numeracy (Mathematics, Statistics and Information Technology)

  3. Social Science Foundations

  4. Marketing Foundations (buyer/market studies)

  5. Marketing Management

The approach taken in this major also places a special emphasis on research techniques for marketing as well as the requirements of marketing as a functional area of management. Students, while following the prescribed courses, may choose their electives in such a manner as to provide a particular applied focus to their marketing studies by a judicious choice from the other courses offered by the Department or the University. The major is administered by the Department of Marketing and Consumer Studies in the College of Social and Applied Human Sciences and students are urged to consult the departmental advisor or B.Comm. program counsellor.

For this major, 16.50 credits (2.00 selected from lists) are required and the remainder are electives.


Semester 1
COST*1000 [0.50] Introduction to Marketing Management
ECON*1050 [0.50] Introductory Microeconomics
MATH*1000 [0.50] Introductory Calculus
PSYC*1200 [0.50] Dynamics of Behaviour
0.50 from List A or elective
Note: Students who are exceptionally strong in mathematics may consult with their academic advisor to substitute an alternative mathematics course for MATH*1000 (MATH*1080 or MATH*1200).
Semester 2
AGEC*2220 [0.50] Financial Accounting
ECON*1100 [0.50] Introductory Macroeconomics
PSYC*2310 [0.50] Introduction to Social Psychology
0.50 from List A
0.50 elective
Semester 3
AGEC*2230 [0.50] Management Accounting
COST*2020 [0.50] Information Management
COST*2600 [0.50] Fundamentals of Consumer Behaviour
ECON*2310 [0.50] Intermediate Microeconomics
0.50 from List B
Note: COST*2600 may be taken in Semester 4.
Semester 4
COST*3040 [0.50] Business and Consumer Law
ECON*2410 [0.50] Intermediate Macroeconomics
STAT*2060 [0.50] Statistics for Business Decisions
0.50 from List B
One of:
HTM*2200 [0.50] Organizational Behaviour I
ISS*2500 [0.50] Management in Organizations
Semester 5
AGEC*3320 [0.50] Financial Management
COST*3020 [0.50] Services & Retail Marketing
COST*3030 [0.50] Research Methods
COST*3610 [0.50] Consumer Economics
0.50 from List A and/or up to 0.50 elective (if COST*3100 to be taken in Semester 6)
Note: Students only take one of COST*3610 in Semester 5 OR COST*3100 in Semester 6.
Note: COST*3020, COST*3030, COST*3610 may be taken in Semester 6.
Semester 6
AGEC*3310 [0.50] Operations Management
COST*3010 [0.50] Quality Management
COST*3100 [0.50] Economic Behaviour of Households
COST*3620 [0.50] Advertising Management
0.50 from List A and/or up to 0.50 elective
Note: Students only take one of COST*3610 in Semester 5 OR COST*3100 in Semester 6.
Note: COST*3100 may be taken in Semester 5 and COST*3620 may be taken in Semester 7.
Semester 7
COST*3600 [0.50] Consumer Information Processes
COST*4040 [0.50] Management in Product Development
ECON*3560 [0.50] Theory of Finance
1.00 elective
Note: COST*3600 may be taken in Semester 6.
Semester 8
AGEC*4250 [0.50] Business Policy
COST*4050 [0.50] Consumer, Business and Government Relations
COST*4370 [0.50] Marketing Strategy
COST*4600 [0.50] International Marketing
0.50 elective
Note: COST*4370 may be taken in Semester 7.

List A - Restricted Electives (choose 2 from any 1 subgroup)

These courses have been selected to help students broaden their international and cross-cultural perspectives.

French Language Courses
FREN*1100 [0.50] Basic French: Listening
FREN*1110 [0.50] Elementary French
FREN*1200 [0.50] French Language I
FREN*2020 [0.50] France: Literature and Society
FREN*2030 [0.50] French Language II
FREN*2060 [0.50] Quebec: Literature and Society
FREN*3530 [0.50] Business French
German Language Courses
GERM*1100 [0.50] Introductory German I
GERM*1110 [0.50] Introductory German II
GERM*2400 [0.50] Contemporary Germany
GERM*2490 [0.50] Intermediate German I
History and Politics Courses
EURO*1050 [0.50] The Emergence of a United Europe
EURO*2070 [0.50] European Integration, 1957-1992
HIST*1150 [0.50] 20th-Century Global History
HIST*2510 [0.50] The Emergence of Modern European Society 1789-1945
HIST*2910 [0.50] History of Modern Asia
HIST*3090 [0.50] Nationalism and Internationalism in Europe 1914-1957
POLS*1500 [0.50] World Politics
POLS*2100 [0.50] The State in Comparative Perspective
POLS*3080 [0.50] Politics of Latin America
POLS*3280 [0.50] Modern Political Ideologies
POLS*3460 [0.50] Communism and Post-Communism
POLS*3890 [0.50] Government and Politics of India
POLS*3920 [0.50] Modern China
Italian Language Courses
ITAL*1060 [0.50] Introductory Italian I
ITAL*1070 [0.50] Introductory Italian II
ITAL*2060 [0.50] Intermediate Italian I
ITAL*2070 [0.50] Intermediate Italian II
Spanish Language Courses
SPAN*1100 [0.50] Introductory Spanish
SPAN*1110 [0.50] Intermediate Spanish
SPAN*2000 [0.50] Spanish Language I
SPAN*2010 [0.50] Spanish Language II
SPAN*2040 [0.50] Spanish Civilization
List B - Restricted Electives (choose 2)

This group of courses encourages students to increase their fundamental background and/or add to business applications.

AGEC*4410 [0.50] Sales and Sales Management
COST*2100 [0.50] Personal Financial Management
COST*2300 [0.50] Technology and the Consumer
HTM*3000 [0.50] Human Resources Management
POLS*1400 [0.50] Public Management and Administration
POLS*2250 [0.50] Public Administration
SOC*1100 [0.50] Sociology
One of:
PHIL*2100 [0.50] Critical Thinking
PHIL*2600 [0.50] Business and Professional Ethics