XII. Course Descriptions

Marketing and Consumer Studies

Department of Marketing and Consumer Studies

For courses without semester designations, please check with the department. Advance schedules are available in the department.

MCS*1000 Introductory Marketing S,F,W (3-0) [0.50]
This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through lectures and class discussions and have the opportunity to apply these concepts through case analysis and discussion. (Also offered through Distance Education format.)
Equate(s): COST*1000
Restriction(s): Registration in B.Comm. programs, BA MKMN minor, BA BADM minor, BA European Studies area of emphasis in European Business Studies, or BBRM EQM. This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information. This course may not be taken for credit subsequent to receiving credit in 1 of AGEC*4370, FARE*4370, HTM*3080.
MCS*2000 Business Communication in a Changing World F (3-0) [0.50]
This course provides an overview of business communication by reviewing and discussing key issues (such as ethics and globalization), and the components of a business plan. Weekly lectures are supplemented by discussions of business cases and hand-in assignments designed to introduce students to basic business communication skills
Prerequisite(s): 4.00 credits including MCS*1000
Restriction(s): Registration in BCOMM:MKMN or BCOMM:MKMN:C
MCS*2020 Marketing Information Management F,W (3-0) [0.50]
In this course students are introduced to the concepts and principles of information acquisition, manipulation and management as relevant to organizational decision-making. Experience in the evaluation of information technology applications used in organizations is provided. (Also offered through Distance Education format.)
Prerequisite(s): 4.00 credits including MCS*1000
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information. Not available to students registered in B.Comp program or CIS majors and minors.
MCS*2100 Personal Financial Management S,F,W (3-0) [0.50]
This introductory course is designed to help students develop and achieve their personal goals in financial management. (Offered through Distance Education only.)
Prerequisite(s): 5.00 credits
Equate(s): COST*2100
MCS*2600 Fundamentals of Consumer Behaviour F,W (3-0) [0.50]
Organizations survive and achieve their goals by satisfying the needs and wants of consumers as well as or better than their competitors. This course examines consumer behaviours, the economic, social, cultural and psychological factors related to consumer behaviours, the evolution and change in behaviours and relationships, and the ways in which consumers respond to stimuli employed in the marketing of products, services and ideas.
Prerequisite(s): (1 of HAFA*1000, HTM*1000, MCS*1000), (1 of HROB*2100, PSYC*1000, PSYC*1200). Although not required, it is recommended that students take PSYC*1000 prior to MCS*2600.
Restriction(s): Registration in B.Comm. programs, BA:MKMN minor, or BA:EURS area of emphasis in European Business Studies. This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*3000 Advanced Marketing F (3-0) [0.50]
This course provides students with an opportunity to extend their knowledge of the marketing principles and strategies they learned in MCS*1000 to develop a marketing plan and to explore sales as a career.
Prerequisite(s): 10.00 credits including MCS*1000
Restriction(s): Not available to B.Comm. students registered in MKMN, MKMN:C, AGBU, AGBU:C majors.
MCS*3010 Quality Management W (3-0) [0.50]
Lectures will include general concepts and expectations of quality assurance from consumer, government, managerial and technological points of view and discuss the relationship of national and international groups concerned with quality assurance. Seminars apply concepts to selected products and services.
Prerequisite(s): 10.00 credits including ( 1 of ECON*2740, STAT*2040, STAT*2060, STAT*2080)
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*3030 Research Methods F (3-0) [0.50]
This course examines the concepts, principles and practices for consumer, market and product development research processes. Topics include research problem definition, research objectives, research design, measurement, sampling methods, execution and research management, analysis and interpretation, and report writing. (Also offered through Distance Education format.)
Prerequisite(s): ECON*2740 or STAT*2060
Restriction(s): Registration in B.Comm. MKMN, MKMN:C, REH, REH:C, or the BA MKMN minor. This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*3040 Business and Consumer Law S,F,W (3-0) [0.50]
This course introduces students to statutory and common law concerning business and consumer transactions. An overview of the laws of contracts and torts forms the basis of business and producer/consumer relationships. Discussion topics include sale of goods and consumer protection legislation; debtor-creditor relations; competition law; intellectual property rights and manufacturers' product liability. (Also offered through Distance Education format.)
Prerequisite(s): 4.00 credits
Restriction(s): Registration in B.Comm. program, BA BADM minor, or BA European Studies area of emphasis in European Business Studies. This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the destacpartment for more information.
MCS*3080 The Corporation and Society F (3-0) [0.50]
This course is designed to take students through an academic critique of global corporations in the societies and natural environmental in which they operate. The course will explore current and prospective models for operating in society and the natural environment.
Prerequisite(s): 10.00 credits
Restriction(s): Registration in B.Comm. program.
MCS*3500 Market Analysis and Planning W (3-0) [0.50]
This course teaches students decision making theory and the methods of analysis that support decision making in the marketing discipline. Topics include customer, competitor and market analysis and methods such as forecasting and decision modeling.
Prerequisite(s): 10.00 credits including ECON*1050, (MATH*1000 or MATH*1030), MCS*2600, MCS*3030, (ECON*2740, STAT*2060)
Equate(s): MCS*3610
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*3600 Consumer Information Processes F,W (3-0) [0.50]
This course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.
Prerequisite(s): 15.00 credits including MCS*2600, MCS*3030
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*3620 Marketing Communications F,W (3-0) [0.50]
This course covers concepts of communication management as practiced by organizations in all economic sectors. Communication management principles are applied to the design and evaluation of communication programs.
Prerequisite(s): 10.00 credits including MCS*1000, MCS*2600
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*3820 Real Estate Development W (3-0) [0.50]
This course introduces the student to the real estate development process, providing an overview from the project idea to the cursory feasibility stage. The steps in development planning that will be investigated are analysis, design, and evaluation. Topics include evaluating development potential, land acquisition, site planning, economic feasibility studies, approval processes, construction, project management, and marketing phases. The construction of both single family housing and larger buildings is examined. (Last offering - Winter 2013)
Prerequisite(s): MCS*1820 or REAL*1820
Restriction(s): MCS*4860 This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4020 Research in Consumer Studies U (3-0) [0.50]
This course provides the opportunity for an independent investigation of a pertinent topic in consumer studies. Registration requires departmental approval.
Prerequisite(s): 15.00 credits including MCS*3030
Restriction(s): Registration in B.Comm. MKMN or B.Comm. MKMN:C.. Instructor consent required.
MCS*4040 Management in Product Development F (3-0) [0.50]
The major components of this course are new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.
Prerequisite(s): 10.00 credits including MCS*1000, MCS*2600
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4050 The Evolution of Capitalism: A Canadian Perspective F (3-0) [0.50]
This course offers a Canadian perspective on capitalism as an evolving process of creative destruction; implications for Canadian culture and the allocation of economic, political, and social power; effects on education, the capacity of governments to govern, and societal notions of what constitutes the public good.
Prerequisite(s): 15.00 credits including ECON*1050, ECON*1100
Restriction(s): Registration in B.Comm. program.
MCS*4100 Entrepreneurship F (3-0) [0.50]
This course examines the role and effect of small business in Canada, and, in doing so, helps marketing students appreciate the challenges involved in having full responsibility for a business and/or for creatively moving a business forward. The course focuses on the analysis of entrepreneurial skills and, through the development of the business plan, the steps involved in starting a new venture or increasing the size of a business.
Prerequisite(s): 15.00 credits including MCS*3500
Restriction(s): Registration in B.Comm. MKMN or B.Comm. MKMN:C.
MCS*4300 Marketing and Society W (3-0) [0.50]
This course focuses on how the dissemination of marketing knowledge can influence society through the decisions made by public policy makers, corporate decision makers and non-profit marketers. It also covers how the marketing decisions made and actions taken by corporate, non-profit and public sector decision makers can affect society. As the theme of 'reciprocal influence' is developed, both direct and indirect influences of marketing knowledge and marketing decisions are pursued.
Prerequisite(s): 15.00 credits including MCS*2600
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4370 Marketing Strategy F,W (3-0) [0.50]
This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered.
Prerequisite(s): 15.00 credits including MCS*3030, MCS*3500
Equate(s): AGEC*4370, FARE*4370
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4400 Pricing Management F (3-0) [0.50]
The objective of this course is to provide a useful conceptual framework as well as analytical techniques that can be applied in managing pricing functions. Topics to be covered include pricing strategies, tactical issues related to pricing, pricing methods, treatment of costs for pricing, consideration of competition, legal limitations and role of price in customer buying decisions for both consumer and industrial goods and services.
Prerequisite(s): 10.00 credits including (ECON*3740 or MCS*3030)
Restriction(s): MCS*3100, This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4600 International Marketing F,W (3-0) [0.50]
This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing in different country cultures. Included are the global marketing environment and the competitive challenges and opportunities confronting today's international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies.
Prerequisite(s): 10.00 credits including MCS*3030
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4810 Real Estate and Housing Project W (3-0) [0.50]
This course is a capstone course meant to bring together concepts from all other Real Estate and Housing courses. It deals with the development, redevelopment and renewal of housing and real estate services. Students will complete a project that addresses an issue in the real estate or housing sector, applying knowledge of development, market analysis, affordability, financing and government regulation. (Last offering - Winter 2014)
Prerequisite(s): 15.00 credits including [MCS*3810 or REAL*3810), MCS*3820, (MCS*4820 or REAL*4820)]
Restriction(s): This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
MCS*4910 Topics in Consumer Studies U (3-0) [0.50]
This course provides a lecture-discussion or seminar on a selected topic in consumer studies to be conducted by faculty with expertise in the area. Students should check with the department to determine what topic, if any, will be offered during a semester. Alternatively, they can ask a faculty member in MCS to supervise them as they study a topic or do a project of interest.
Prerequisite(s): 15.00 credits including MCS*2600
Restriction(s): Registration in the B. Comm. MKMN or REH major. Instructor consent required.
MCS*4920 Topics in Consumer Studies U (3-0) [0.50]
This course provides a lecture-discussion or seminar on a selected topic in consumer studies to be conducted by faculty with expertise in the area. Students should check with the department to determine what topic, if any, will be offered during a semester. Alternatively, they can ask a faculty member in MCS to supervise them as they study a topic or do a project of interest.
Prerequisite(s): 15.00 credits including MCS*2600
Restriction(s): Registration in the B. Comm. MKMN or REH major. Instructor consent required.
MCS*4950 Consumer Studies Practicum W (3-0) [0.50]
The practicum provides students with supervised experience in developing marketing plans or working on consumer studies projects.
Prerequisite(s): 15.00 credits including MCS*3030, MCS*3500, MCS*3620 and a cumulative average of 70%
Restriction(s): Registration in B.Comm. MKMN or B.Comm. MKMN:C.
University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1
Canada
519-824-4120