Guelph Grad Q&A: Jordan Hofstra

From Green Rugby Fields to Green Roof Systems  

Jordan Hofstra grew up in Guelph and always had an interest in plants and the environment. With a grandfather who was an environmental science professor at the University of Guelph, it might seem he was destined for U of G, but in fact he originally had his sights on UBC.

Ultimately, he chose to study Plant Science at U of G, a decision that proved pivotal. While studying here, he played varsity rugby and was even part of the 2016 Ontario University Athletics (OUA) championship winning team. Among his teammates was Jeremy Wright, who would become both a close friend and future business partner. Together, they went on to co-found ZinCo Canada Inc., a leading provider of green roofing systems specializing in intensive roof gardens and sustainable building solutions.

Nearly a decade after completing his undergrad, Hofstra continues to apply the knowledge and skills he gained at U of G in his role as co-owner, specifically when determining and recommending plant species that can survive in harsh environments.

Continue reading to learn more about Hofstra, including why he believes U of G rugby is unmatched in the OUA. 

Interview with Jordan Hofstra

Tell us about yourself and why you chose to study  Plant Science at the University of Guelph?

I grew up in Guelph (towny) and always had a strong interest in both the environment and how plants interact with their surroundings. Late in high school when I was applying for university, I had my sights set on UBC or Guelph. At the time, both schools were the only ones that offered Plant Science.

My grandfather taught in the Environmental Science department at the University of Guelph for several years (Dr. Gerry Hofstra). I'm not sure if it was genetic or simply from exposure, but it definitely had an impact on my passion for it and ultimately why I chose the U of G.  

What did you like most about your program? Is there anything in particular about the courses or professors that stands out to you?

I really liked how several of the courses were very hands-on, which helped me line up the theoretical with the practical. Courses like Introduction to Botany particularly stand out, where labs included cross-sectioning, staining, and microscoping various plant tissues. I also had the privilege of TA'ing this course when I was in my master's degree, which I also very much enjoyed. 

Did you do co-op? If yes, tell us a bit about your co-op job and your experience.

I did not do a co-op. That said, at ZinCo we mostly employ through U of G's co-op program and I wish I had done it myself.  

Where are you currently working and what is your role?

I’m one of the owners of ZinCo Canada Inc. We specialize in sustainable rooftop solutions. My role is primarily sales and business development. My technical expertise is on the plant and soil (growing medium, in our industry) side of things - that is where I tend to do the most consulting. Primarily working with Landscape Architects, a lot of whom are Guelph alumni, as well. I also look after the not so glamorous aspects like, HR, ERP software admin, insurances, etc.  

How did your degree and time at the University of Guelph help get you to where you are today? How do the skills and education you gained help with your current work?

I use the knowledge I gained throughout my undergrad every day. Particularly, plant morphology and behavior. I have to determine and recommend plant species that can survive in some very harsh environments (30 stories up in the air).

Similarly, producing soil (growing medium) to withstand high wind or meet tight structural parameters while still supporting plant growth is a big part of ZinCo Canada's business. I wouldn't be able to do that without the knowledge of plant physiology and good soil design - both tools I picked up through years of studying Plant Science at U of G.

What advice would you give someone considering the  Plant Science program or applying to the University of Guelph?

The program allows you to specialize in areas you’re interested in like plant cell biology, agriculture, ecology, etc. So my advice would be if you're even remotely passionate about plants, sustainability, or the environment, GO FOR IT. It opened a lot of doors for me and allowed me the flexibility to try different professions before ultimately landing on green infrastructure. 

Bonus Questions

Where was your favourite place to eat on campus and what was your go-to food order?

Mongolian Grill in South Residence. I loaded those bowls up with everything. Also, it’s technically where my (now) wife and I had our first meal together.  

In your opinion where is the best place to study on campus?

Third floor library, of course. It was more about the social rather than the study part.  

What was your pre-exam ritual?

A stroll through the Arboretum with notes in hand. Calms the nerves while keeping the study material fresh.  

What are your top 5 favourite things about U of G?

1. Rugby programs (men’s and women’s) - Guelph rugby is unmatched in the OUA. Jeremy and I are privileged to have played and privileged the now sponsor the Men’s team.  
2. The students - everyone who decides to attend Guelph forms a great community
3. Profs who care about student success
4. The environmental focus - Guelph feels very forward-thinking while being grounded in nature
5. Traditions and spirit that you feel a part of something special while you're there.