Gryphon Brand Voice and Writing Style
On This Page:
Brand Voice
The athletics brand voice aligns with the identity of the U of G while also reflecting its distinct personality and integral role within the institution.
Brand Drivers
The following brand drivers highlight the unique qualities of our athletics to inform content development:
Dynamic
We are dynamic, full of energy and driven by our imagination, to keep moving, to innovate and always look for opportunities to improve.
Inspiring
We are inspiring, principled and driven to be the best and empower others to be their best.
Uniting
We are uniting, welcoming and driven by the belief in the importance of teamwork, that we can achieve more when we work together.
Respectful
We are respectful, inclusive and driven to create a welcoming environment where everyone can reach their potential.
Gryphon or Gryphons?
“Gryphon” and “Gryphons” are both utilized within our brand but have specific use cases. This usage has been somewhat inconsistent over our 60-year history, but as of March 2025, all communications will align with the following.
We are the Guelph Gryphons, and the “s” should be used whenever referencing our community (i.e. The Guelph Gryphons are facing off against the Western Mustangs). The “s” should be removed when “Gryphon” or “Guelph Gryphon” can be used as a descriptor (i.e. Guelph Gryphon Football, Gryphon Hall of Fame, etc).
This standard is reflected in all provided brand assets.
