Course Description

04-312 Business Marketing F(3-0) [0.50]

An introduction to the marketing concept including the people and the activities involved in the distribution of goods and services from the producer to the consumer. Specific topics include choosing effective channels of distribution, developing the advertising program, pricing the product and salesmanship.

Prerequisites: 04-211

Exclusions: 02-027

Location: Alfred, Guelph, Kemptville, Ridgetown

Course Profile

1998-99 Associate Diploma Calendar

Last revised: March 17, 1998. Contact: sdorr@registrar.uoguelph.ca.