University of Guelph 1998-99 Diploma Program Calendar

Course Description

04-312 Business Marketing F(3-0) [0.50]

An introduction to the marketing concept including the people and the activities involved in the distribution of goods and services from the producer to the consumer. Specific topics include choosing effective channels of distribution, developing the advertising program, pricing the product and salesmanship.

Prerequisites: 04-211
Exclusions: 02-027
Location: Alfred, Guelph, Kemptville, Ridgetown
Course Profile

1998-99 Associate Diploma Calendar
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Last revised: March 17, 1998. Contact: