University of Guelph

1996-97 Undergraduate Calendar


Course Description

26-260 Fundamentals of Consumer Behaviour F,W(3-0)

An examination of the economic, social, cultural, and psychological factors which influence consumer behaviour with respect to products and services.

Prerequisites: 1 of 26-100, 80-110, 80-120, 86-110.

1996-97 Undergraduate Calendar
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Last revised: August 28, 1996. Contact: