26-260 Fundamentals of Consumer Behaviour F,W(3-0) |
An examination of the economic, social, cultural, and psychological factors which influence consumer behaviour with respect to products and services. |
Prerequisites: 1 of 26-100, 80-110, 80-120, 86-110. |
1996-97 Undergraduate Calendar |
Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.