Course Description

26-100 Marketing S,F,W(3-0)

An examination of the systems by which public and private sector organizations plan, price, promote, and distribute goods and services in response to changing consumer needs and wants. Note: This course may not be taken for credit subsequent to receiving credit in 02-437 or 54-308.

1996-97 Undergraduate Calendar

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.