Course Description

02-437 Marketing Management F,W(3-2)

The course focuses on the decision making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research is covered. Note: Students with credit for this course may not proceed to 26-100.

Prerequisites: 20 course credits, (02-223 or 26-260).

Exclusions: 26-437

1996-97 Undergraduate Calendar

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.