Course Description

26-437 Marketing Strategy W(3-0)

This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered.

Prerequisites: registration in the B.A.Sc program - Consumer Studies major or B.Comm. program - Marketing major and 20 coursecredits.

Exclusions: 02-437.

1996-97 Undergraduate Calendar

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.