University of Guelph

1996-97 Undergraduate Calendar


Course Description

26-437 Marketing Strategy W(3-0)

This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered.

Prerequisites: registration in the B.A.Sc program - Consumer Studies major or B.Comm. program - Marketing major and 20 coursecredits.
Exclusions: 02-437.

1996-97 Undergraduate Calendar
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Last revised: August 28, 1996. Contact: