Course Description

54-308 Marketing in the Hospitality Industry F,W(3-0)

Focuses on the major marketing decisions that hospitality managers face in generating and sustaining demand for their products and services. Includes problems, practices, and principles that lead to pricing, distribution, location, promotion and merchandising decisions. Note: Students with credit for this course may not proceed to 26-100.

Prerequisites: 54-203.

1996-97 Undergraduate Calendar

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.