University of Guelph

1996-97 Undergraduate Calendar


Course Description

26-360 Consumer Information Processes F(3-0)

Course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.

Prerequisites: 26-260.

1996-97 Undergraduate Calendar
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Last revised: August 28, 1996. Contact: