|26-360 Consumer Information Processes F(3-0)|
Course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.
|1996-97 Undergraduate Calendar|
Last revised: August 28, 1996. Contact: email@example.com.