26-360 Consumer Information Processes F(3-0) |
Course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed. |
Prerequisites: 26-260. |
1996-97 Undergraduate Calendar |
Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.