University of Guelph

1996-97 Undergraduate Calendar

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Course Description

26-404 Management in Product Development F(3-0)

Major course components include: new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.

Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program - Marketing major and 25 course credits including 26-260.


1996-97 Undergraduate Calendar
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Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.