University of Guelph

1996-97 Undergraduate Calendar


Course Description

26-405 Consumer, Business and Government Relations W(3-0)

Analysis of the interactions and decision-making processes involving consumers and consumer groups, business and government in the current socio-political marketing environment. Emphasis is on problem-solving approaches and current issues.

Prerequisites: 25 course credits, including 26-260.

1996-97 Undergraduate Calendar
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Last revised: August 28, 1996. Contact: