University of Guelph

1996-97 Undergraduate Calendar

*****************************************************************


Course Description

54-402 Advanced Hospitality Marketing (3-0)

The analysis and application of marketing strategies in the hospitality industry through integration of the marketing variables, concepts and theories with real world situations.

Prerequisites: 54-308.


1996-97 Undergraduate Calendar
[Table of Contents] [Index] [Glossary]
[Courses by Subject] [Courses by Name] [Awards by Category] [Awards by Name] [Calendar Search]

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.