2006-2007 University of Guelph Undergraduate Calendar

X. Degree Programs

Bachelor of Commerce (B.Comm.)

Marketing Management (Co-op) (MKMN:C)

Department of Marketing and Consumer Studies, College of Social and Applied Human Sciences

A principal aim of the Co-op program is to facilitate the transition of students from academic studies to a professional career in Marketing Management by enhancing the integration of theory and practice.

The Co-op program consists of two eight month work terms. The first work term begins after the second year. The second work term commences after the third year of studies. The Co-op program is normally completed over a 5 year period.

To be eligible to continue in the Co-op Major students must maintain a satisfactory average, must complete all course requirements as scheduled and must obtain a minimum evaluation of "satisfactory" on all required work term reports. Consult the Co-op advisor or Department for additional information.

Liberal Education Requirement

As part of the graduation requirement all students within the B.Comm. Program are required to complete 1.50 credits from at least two different subject prefixes as listed under the B.Comm. Program Information section of the undergraduate calendar.


Semester 1 - Fall
MCS*1000 [0.50] Introductory Marketing
ECON*1050 [0.50] Introductory Microeconomics
MATH*1000 [0.50] Introductory Calculus
PSYC*1200 [0.50] Dynamics of Behaviour
0.50 from List A or electives
Note: Students who are exceptionally strong in mathematics may consult with their academic advisor to substitute an alternative mathematics course for MATH*1000 (MATH*1080 or MATH*1200).
Semester 2 - Winter
AGEC*2220 [0.50] Financial Accounting
ECON*1100 [0.50] Introductory Macroeconomics
PSYC*2310 [0.50] Introduction to Social Psychology
STAT*2060 [0.50] Statistics for Business Decisions
0.50 from List A or 0.50 electives
Semester 3 - Fall
AGEC*2230 [0.50] Management Accounting
COOP*1100 [0.00] Introduction to Co-operative Education
ECON*2310 [0.50] Intermediate Microeconomics
MCS*2020 [0.50] Information Management
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
0.50 from List B
Semester 4 - Winter
ECON*2410 [0.50] Intermediate Macroeconomics
MCS*3030 [0.50] Research Methods
MCS*3040 [0.50] Business and Consumer Law
0.50 from List B
One of:
HTM*2200 [0.50] Organizational Behaviour I
ISS*2500 [0.50] Management in Organizations
Summer Semester
COOP*1000 [0.00] Co-op Work Term I
Fall Semester
COOP*2000 [0.00] Co-op Work Term II
Semester 5 - Winter
AGEC*3310 [0.50] Operations Management
MCS*3010 [0.50] Quality Management
MCS*3020 [0.50] Services Marketing
MCS*3100 [0.50] Economic Behaviour of Households
MCS*3600 [0.50] Consumer Information Processes
0.50 electives (if MCS*3610 to be taken in Semester 6)
Note: Students only take one of MCS*3100 in Semester 5 OR MCS*3610 in Semester 6.
Semester 6 - Fall
AGEC*3320 [0.50] Financial Management
MCS*3610 [0.50] Consumer Economics
MCS*3620 [0.50] Marketing Communications
0.50 from List A and/or up to 1.00 electives
Note: Students only take one of MCS*3100 in Semester 5 OR MCS*3610 in Semester 6.
Winter Semester
COOP*3000 [0.00] Co-op Work Term III
Summer Semester
COOP*4000 [0.00] Co-op Work Term IV
Semester 7 - Fall
ECON*3560 [0.50] Theory of Finance
MCS*4040 [0.50] Management in Product Development
MCS*4050 [0.50] The Evolution of Capitalism: A Canadian Perspective
MCS*4370 [0.50] Marketing Strategy
0.50 from List A and/or electives
Note: MCS*4050 may be taken in Semester 8.
Semester 8 - Winter
AGEC*4250 [0.50] Business Policy
MCS*4600 [0.50] International Marketing
1.00 or 1.50 electives
List A -Restricted Electives (choose 2 from any 1 subgroup)

These courses have been selected to help students broaden their international and cross-cultural perspectives.

French Language Courses
FREN*1100 [0.50] Basic French: Listening
FREN*1150 [0.50] Elementary French
FREN*1200 [0.50] French Language I
FREN*2020 [0.50] France: Literature and Society
FREN*2030 [0.50] French Language II
FREN*2060 [0.50] Quebec: Literature and Society
FREN*3530 [0.50] Business French
German Language Courses
GERM*1100 [0.50] Introductory German I
GERM*1110 [0.50] Introductory German II
GERM*2400 [0.50] Contemporary Germany
GERM*2490 [0.50] Intermediate German I
History and Politics Courses
EURO*1050 [0.50] The Emergence of a United Europe
EURO*2070 [0.50] European Integration, 1957-1992
HIST*1150 [0.50] 20th-Century Global History
HIST*2510 [0.50] The Emergence of Modern European Society 1789-1945
HIST*2910 [0.50] History of Modern Asia
HIST*3090 [0.50] Nationalism and Internationalism in Europe 1914-1957
POLS*1500 [0.50] World Politics
POLS*2100 [0.50] The State in Comparative Perspective
POLS*3080 [0.50] Politics of Latin America
POLS*3280 [0.50] Modern Political Ideologies
POLS*3460 [0.50] Communism and Post-Communism
POLS*3890 [0.50] Government and Politics of India
POLS*3920 [0.50] Modern China
Italian Language Courses
ITAL*1060 [0.50] Introductory Italian I
ITAL*1070 [0.50] Introductory Italian II
ITAL*2060 [0.50] Intermediate Italian I
ITAL*2070 [0.50] Intermediate Italian II
Spanish Language Courses
SPAN*1100 [0.50] Introductory Spanish
SPAN*1110 [0.50] Intermediate Spanish
SPAN*2000 [0.50] Spanish Language I
SPAN*2010 [0.50] Spanish Language II
SPAN*2040 [0.50] Spanish Civilization
List B - Restricted Electives (choose 2)

This group of courses encourages students to increase their fundamental background and/or add to business applications.

AGEC*4410 [0.50] Sales and Sales Management
MCS*2100 [0.50] Personal Financial Management
HTM*3000 [0.50] Human Resources Management
POLS*1400 [0.50] Issues in Canadian Politics
POLS*2250 [0.50] Public Administration
SOC*1100 [0.50] Sociology
One of:
PHIL*2100 [0.50] Critical Thinking
PHIL*2600 [0.50] Business and Professional Ethics