2006-2007 University of Guelph Undergraduate Calendar

X. Degree Programs

Bachelor of Commerce (B.Comm.)

Marketing Management (MKMN)

Department of Marketing and Consumer Studies, College of Social and Applied Human Sciences

The Marketing Management major is interdisciplinary, follows a liberal educatI on philosophy, and is built on our Department's long standing expertise in the field of consumer research. Therefore, the courses to be followed span departments and colleges across the University and are designed to support the University's learning objectives.

The Department of Marketing and Consumer Studies recognizes that we are not only responsible for preparing students for a career in marketing but for educating them so that they can be active, engaged citizens. This can only result from a balanced curriculum of marketing and liberal education courses capable of providing students with an understanding of the world they will work and live in, and the problem solving, communication, and visualization skills needed to function effectively in it. Therefore, as students learn about the management and leadership of product and services marketing in a global economy, they will be prepared to work and live effectively in today's world and to be flexible enough to pursue a variety of marketing career paths and diverse leadership roles. The major is administered by the Department of Marketing and Consumer Studies in the College of Social and Applied Human Sciences. Students can contact the B.Comm. Program Counsellors or the Faculty Advisors if they have questions.

Liberal Education Requirement

As part of the graduation requirement all students within the B.Comm. Program are required to complete 1.50 credits from at least two different subject prefixes as listed under the B.Comm. Program Information section of the undergraduate calendar.


Semester 1
MCS*1000 [0.50] Introductory Marketing
ECON*1050 [0.50] Introductory Microeconomics
MATH*1000 [0.50] Introductory Calculus
PSYC*1200 [0.50] Dynamics of Behaviour
0.50 from List A or electives
Note: Students who are exceptionally strong in mathematics may consult with their academic advisor to substitute an alternative mathematics course for MATH*1000 (MATH*1080 or MATH*1200).
Semester 2
AGEC*2220 [0.50] Financial Accounting
ECON*1100 [0.50] Introductory Macroeconomics
PSYC*2310 [0.50] Introduction to Social Psychology
0.50 from List A
0.50 electives
Semester 3
AGEC*2230 [0.50] Management Accounting
ECON*2310 [0.50] Intermediate Microeconomics
MCS*2020 [0.50] Information Management
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
0.50 from List B
Note: MCS*2600 may be taken in Semester 4.
Semester 4
ECON*2410 [0.50] Intermediate Macroeconomics
MCS*3040 [0.50] Business and Consumer Law
STAT*2060 [0.50] Statistics for Business Decisions
0.50 from List B
One of:
HTM*2200 [0.50] Organizational Behaviour I
ISS*2500 [0.50] Management in Organizations
Semester 5
AGEC*3320 [0.50] Financial Management
MCS*3020 [0.50] Services Marketing
MCS*3030 [0.50] Research Methods
MCS*3610 [0.50] Consumer Economics
0.50 from List A and/or up to 0.50 electives (if MCS*3100 to be taken in Semester 6)
Note: Students only take one of MCS*3610 in Semester 5 OR MCS*3100 in Semester 6.
Note: MCS*3020, MCS*3030, MCS*3610 may be taken in Semester 6.
Semester 6
AGEC*3310 [0.50] Operations Management
MCS*3010 [0.50] Quality Management
MCS*3100 [0.50] Economic Behaviour of Households
MCS*3620 [0.50] Marketing Communications
0.50 from List A and/or up to 0.50 electives
Note: Students only take one of MCS*3610 in Semester 5 OR MCS*3100 in Semester 6.
Note: MCS*3100 may be taken in Semester 5 and MCS*3620 may be taken in Semester 7.
Semester 7
MCS*3600 [0.50] Consumer Information Processes
MCS*4040 [0.50] Management in Product Development
ECON*3560 [0.50] Theory of Finance
1.00 electives
Note: MCS*3600 may be taken in Semester 6.
Semester 8
AGEC*4250 [0.50] Business Policy
MCS*4050 [0.50] The Evolution of Capitalism: A Canadian Perspective
MCS*4370 [0.50] Marketing Strategy
MCS*4600 [0.50] International Marketing
0.50 electives
Note: MCS*4370 may be taken in Semester 7.

List A - Restricted Electives (choose 2 from any 1 subgroup)

These courses have been selected to help students broaden their international and cross-cultural perspectives.

French Language Courses
FREN*1100 [0.50] Basic French: Listening
FREN*1150 [0.50] Elementary French
FREN*1200 [0.50] French Language I
FREN*2020 [0.50] France: Literature and Society
FREN*2030 [0.50] French Language II
FREN*2060 [0.50] Quebec: Literature and Society
FREN*3530 [0.50] Business French
German Language Courses
GERM*1100 [0.50] Introductory German I
GERM*1110 [0.50] Introductory German II
GERM*2400 [0.50] Contemporary Germany
GERM*2490 [0.50] Intermediate German I
History and Politics Courses
EURO*1050 [0.50] The Emergence of a United Europe
EURO*2070 [0.50] European Integration, 1957-1992
HIST*1150 [0.50] 20th-Century Global History
HIST*2510 [0.50] The Emergence of Modern European Society 1789-1945
HIST*2910 [0.50] History of Modern Asia
HIST*3090 [0.50] Nationalism and Internationalism in Europe 1914-1957
POLS*1500 [0.50] World Politics
POLS*2100 [0.50] The State in Comparative Perspective
POLS*3080 [0.50] Politics of Latin America
POLS*3280 [0.50] Modern Political Ideologies
POLS*3460 [0.50] Communism and Post-Communism
POLS*3890 [0.50] Government and Politics of India
POLS*3920 [0.50] Modern China
Italian Language Courses
ITAL*1060 [0.50] Introductory Italian I
ITAL*1070 [0.50] Introductory Italian II
ITAL*2060 [0.50] Intermediate Italian I
ITAL*2070 [0.50] Intermediate Italian II
Spanish Language Courses
SPAN*1100 [0.50] Introductory Spanish
SPAN*1110 [0.50] Intermediate Spanish
SPAN*2000 [0.50] Spanish Language I
SPAN*2010 [0.50] Spanish Language II
SPAN*2040 [0.50] Spanish Civilization
List B - Restricted Electives (choose 2)

This group of courses encourages students to increase their fundamental background and/or add to business applications.

AGEC*4410 [0.50] Sales and Sales Management
MCS*2100 [0.50] Personal Financial Management
HTM*3000 [0.50] Human Resources Management
POLS*1400 [0.50] Issues in Canadian Politics
POLS*2250 [0.50] Public Administration
SOC*1100 [0.50] Sociology
One of:
PHIL*2100 [0.50] Critical Thinking
PHIL*2600 [0.50] Business and Professional Ethics