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Thursday October 1, 2026 1:00pm to 2:00pm |
Description
Your science can be exceptional and still lose the room if the pitch doesn't land. Whether you're courting an investor, landing your first customer or convincing a review committee your research deserves a shot at commercialization, the ability to tell a clear, compelling story is what turns great research into a viable venture.
In this hands-on session, Bethany Wilkie, founder of SomaDetect, will share what it takes to turn technical expertise into a pitch that resonates. Bethany has won more than $2 million in pitch competitions and built her ag-tech company from prototype to full commercial distribution.
You’ll learn the anatomy of a winning pitch, including:
- The story arc that makes technical work memorable and compelling
- The questions investors are really asking — and how to address them
- Delivery skills — from voice and presence to managing nerves — that can elevate a good pitch into an unforgettable one
You’ll leave with practical tools for translating lab language into business language, knowing when to lead with data versus story and avoiding slide habits that can quietly undermine even the strongest ideas. Whether you’re preparing for an investor meeting, grant panel or first customer conversation, you’ll have a practical framework, and real confidence, to make your case.
This training webinar is open to all audiences and is brought to you through a collaboration between the Agricultural Genomics Action Centre (AG-ACt) and Bioenterprise Canada.