Templates and Additional Assets

On This Page:

• Overview
• Media Kit
• Email Signatures
• Business Cards
• Letterhead
• Document/Brief/Proposal Template
• PowerPoint Presentation
• Cover Photos / Virtual Backgrounds
• Room Signs

Overview

Templates and additional assets have been developed to help kick-start the creation and unification of branded content across campus. These templates are designed to accommodate a variety of applications and should not be altered in any way.

Download Brand Assets

Media Kit

The media kit is a great catch-all resource for those tasked with representing the University. While many other templates/assets are available for use, this kit acts as an accessible starting point. The media kit folder includes the following resources:

1. Our existing PPT template built out to include key information about U of G history, campuses, students, community, rankings, research, and experiential learning. This is intended to be a starting point and can be edited to suit your needs.
2. Promotional videos highlighting key information about U of G that can be inserted into presentations.
3. A selection of photographs highlighting U of G campus, students, and community. A print-ready PDF and Adobe Illustrator working files for an 8.5”x11” sell sheet template that includes key information about U of G on the front, and room to add your own unit-specific content on the back.
    

Email Signatures

Email is the University’s primary form of communication and plays a significant role in our branding efforts. Utilize one of our standardized email signatures to promote a unified identity across all email communications.

1. Minimal (recommended)
   Only includes key information. If correspondents are not regularly referencing your email signature for phone numbers, addresses or websites, there is no need to include them.
2. Standard
   Includes phone number(s), website and additional information.
3. Detailed
   Includes location information.
   NOTE: Do not use this template unless your email signature is regularly used to obtain your office’s address/shipping information. The university’s primary address receives many accidental shipments as a result of people needlessly including shipping information within their email signature.
4. Replies / Email Chains (recommended)
   When replying to an email chain that already contains your full signature, or when corresponding with familiar internal staff/faculty, there is no need to include your full signature again. 
    

Email signature templates are provided in an email format (.eml) to reduce formatting issues when copying within Outlook. This template can be used to build your signature from scratch within Outlook or copied and pasted. Outlook will often tamper with formatting when copying/pasting or when drafting/sending emails. Please do your best to align with the formatting provided, but don’t worry if it’s not identical.
Our email signatures utilize Aptos in place of our brand fonts. Emails are unfortunately limited to a small number of universal web fonts. By using one of these fonts, we can ensure our signatures are viewed as intended. Email signatures with non-universal fonts will not translate to any device that has not installed those specific fonts.

NOTE: A unique version of our primary logo is utilized in email signature templates. It includes a subtle white outline to ensure accessibility in dark-mode interfaces.
 

Business Cards

Business cards are designed to provide identifying details like our email signatures. However, there is some information that is unique to our business cards. Details on all other information can be found in the email signatures section.

1. Email: While including your email on an email signature can be redundant, this information is critical for your business card.
2. Social Media: Central social media accounts are the default, but you are welcome to include an affiliated U of G account that relates directly to your unit or position. Be sure to clarify which social platforms are being utilized (i.e. Instagram and YouTube, but not LinkedIn, X, or Facebook).

Note the business card template is not available for download. All business cards are ordered through U of G’s approved vendor; M&T Printing Group. Connect with poolsupport@mtprint.com to place an order.

If you require the use of another vendor or an alternative business card design, please contact brandguide@uoguelph.ca for assistance.

Letterhead

The U of G letterhead template is an excellent tool for official University communications. Primary logo and lockup options are available for use. If replacing the placeholder lockup, be sure to maintain the same location (top left corner) and size (1.85cm tall – adjusted in “Graphics Format” tab).

Document/Brief/Proposal Template

A generic U of G document template is a great way to create polished looking briefs, proposals, or miscellaneous documents.

PowerPoint Presentation

The U of G PowerPoint template should be your starting point for all presentations. Multiple templated slides are provided to suit varying content, while branded formatting maintains consistency and accessibility. You are welcome to adjust formatting where necessary.

NOTE: It is recommended that utilize our PPT template within the PowerPoint desktop app. The browser version of PowerPoint often displays formatting and effects incorrectly.

Cover Photos / Virtual Backgrounds

You are welcome to utilize the provided virtual backgrounds for video conference meetings. You are not required to use any background. If you do use a background, you are not required to use one of the provided options. However, if you do choose to utilize U of G imagery in a digital background, please use images of U of G campus and buildings that reflect the University in a positive light. This is also a great opportunity to feature images connected to your role at the University, such as an image of the building you work in. Avoid any images focused on people, using images containing identifiable people/faces is strictly prohibited.

Room Signs

Room and cubicle signage templates are available to support internal wayfinding. These include a unit/departmental lockup, employee name(s) and job title(s) on easily-printed 8.5”x11” Canva templates.