Dr. William Murray, associate professor in the School of Hospitality, Food & Tourism Management, Gordon S. Lang School of Business and Economics, spoke to Hospitality Daily about his current research.

Professor Murray [1] shared his experience as a ‘Thinker in Residence’ for one of Canada’s most innovative hotel brands – Hotel Zed. We hear his observations and insights on organizational culture, service and providing remarkable hospitality. 

“Culture is ubiquitous. We can have a weak culture or a strong culture, but there will never be no culture.”

Read the full Hospitality Daily Interview [2].

Listen to the Podcast Interview [3].