The John F. Wood Centre for Business & Student Enterprise is seeking University of Guelph alumni that would be open to advising aspiring entrepreneurs enrolled in the Hub Incubator Program.
Over the past 5 years the program has built a community of over 50 companies that are at various stages of development. Most founders are students or recent graduates that are creating mission- and purpose-driven businesses to make a positive impact on the world. While exciting and rewarding, this experience can also be quite challenging and many are looking for advice, experience sharing, and encouragement.
If you are a University of Guelph alum or you are someone that would be open to sharing your entrepreneurial experience or knowledge of a particular industry, we would appreciate hearing from you. To explore whether an advising role might be a good fit for you, please leave your contact information below and one of our team members will be in touch to setup a call.
Commercial Marketing Manager
A Commercial Marketer with over 10 years of marketing and sales related experience in consumer goods industries. Working from the top advertising agency, Ogilvy & Mather, to Fortune 500 international corporations, Shanie has handled brands such as Budweiser, Corona, Johnnie Walker, Bailey’s, Barbie, Nestle, Nokia, etc, and acquired all-around marketing skills with plenty of practices and cases of proven success. Out of her love for business building, she ventured from Fortune 500 companies to an E-Commerce start-up, where she had the opportunity to build her own marketing team from the ground up and to incubate brands with Alibaba (the Amazon in China.) The experience has made her a better marketer with deeper business understanding and matured entrepreneurship.
Shanie specializes in brand strategy development and management, brand incubation, business strategy development, innovation product development and management, communications, marketing campaigns, retail marketing, and digital marketing.
Steve Langford is a consultant focused on coaching, training and mentoring. His specialties are process improvement, merchandising, negotiating, executive leadership, people management. A few highlights of his career include:
- A senior management role at Loblaw Companies from 1986 to 1990 where he managed teams responsible for the procurement of over $1 billion worth of goods for five different store brand lines. He was also a key strategist behind the development Loblaw’s President’s Choice and No Name Products brands.
- From 1990 to 1993 he ran Sunspun Foods, the foodservice division of Loblaw Companies.
- He was SVP of Merchandising at Shoppers Drug Mart from 1993 to 1996 where he centralized their purchasing and merchandising.
- In 1996 he became President and CEO of BC Hothouse Foods, a large greenhouse operation, where he expanded broker networks, negotiated new business globally and grew sales 140% to $150 million in just 2 years.
- In 2003, he joined Prizm Income Fund as chief purchasing officer, responsible for supply chain and merchandising for 400 KFC and 100 Taco Bell restaurants in Canada. Five years later he became Prizm’s President and revamped operations to focus on profitability and guest experience developing new products, market promotions and media plans.
Questions? Email us at email@example.com.