Meet the S21 Hub Incubator Cohort

Posted on Tuesday, June 8th, 2021

Written by The John F. Wood Centre For Business and Student Enterprise

Hub Build S21

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), The Hub is a new-venture business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of The Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is a good fit for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is a good fit for those ventures with traction and looking to refine business models and/or scale.

We are proud to announce the following companies that have been accepted into our Hub Start and Hub Build programs for the summer 2021 semester. We hope that you will consider visiting their websites, following them on social media, and/or reaching out if you would like to support their endeavours in any way.

Hub StartDaash

Daash is a one-of-a-kind cryptocurrency market analysis tool. On Daash users can select from a wide range of dashboards which they can customize to suit their needs and supercharge their trading abilities.

Web:                                                    Social: @daashapp (Twitter)

Against All Odds

Similar to Crossfit, Calisthenics is one of the fastest growing training styles with about 24 million participants from the United States alone. Calisthenics is a sustainable and fun way to approach fitness because it focuses on training your body for what it can do rather than what it looks like. Introducing “Against All Odds” a calisthenics brand designed to help both males and females get into the sport of Calisthenics valuing community and equality above all. Against all Odds strives to become North America’s #1 Calisthenics Brand by providing standardized calisthenics apparel, programs, and equipment to normalize calisthenics in the fitness world.

Pliant Street

Pliant Street is a tree technology system that aims to keep urban streets lined with beautiful and lively trees. Our systems utilizes an interchangeable planter for a monthly subscription fee and allows street trees to be replaced on demand or exchanged as part of a seasonal tree program. 


SpruceLab is a Toronto planning and landscape architecture social enterprise that focuses on nature-based solutions for vibrant and resilient communities, and to support Indigenous-led initiatives and emerging professionals. Building on over 25 years of professional experience in the private and public sectors, we connect with others to form strategic and unique collaborations for place-based work, grounded in caring for the land, waters, and all creatures.


Soy Salve

Soy Salve is a revolutionary anti-chafing product for the sports industry that provides the ability to prevent further skin irritation, while healing currently irritated areas. The product is created using all-natural ingredients, with soy protein, beeswax and corn starch and the bioactives hyaluronic acid and tea tree oil which stop bacterial growth and hydrate skin, respectively.


Three Cats Cider

Cats Cider Co. bridges together the collective experiences of farmer Keshia Krucker and brewer Zach Vernon. Together they turned a year of excess apple production on Keshia’s family farm, Manorun, into a creative endeavour. Their philosophy is quality, sustainability, and community. Zach’s background in craft brewing, allows him to simultaneously push the envelope of flavour while highlighting the simplicity of high-quality apples and locally cultivated yeast strains. Keshia’s background in regenerative agriculture roots Three Cats Cider company in sustainability from sourcing ingredients directly from her family farm, to responsibly packaging and using environmental cleaning solutions. Their business will launch with a bottle shop and expand into a taproom offering on-farm experiences.

4P Academy 

4P Academy is an online science, technology, engineering, and mathematics (STEM) education company founded as a Canadian federal incorporation in 2020 that aims to “build future STEM leaders”. The service offers scheduled tutoring to students from fourth grade to second year university in program packages with various benefits to each. Students can receive an affordable “private school” education quality in one-on-one sessions with senior peer instructors (university and post-graduate students) who are given prior training and are held accountable by the company. The tutoring focuses on building deep and broad understanding of the chosen subject, long-term memory encoding, and critical reasoning skills development.

Web:                                         Social: @4pacademy (Twitter, Facebook) (Instagram) 

Hub BuildScoops Supplements

Offers customizable quantities of sports supplements. Products can be purchased from as little as one serving. This allows the consumer to try products with minimal commitment and add diversity to their assortment of supplements.

Web:                          Social: @scoopssupplements (Instagram)

Retea Cups

A consumer goods company that provides consumers with sustainable ways to make and drink bubble tea -- a Taiwanese beverage that is growing in popularity in Western culture.

Web:                                           Social: @reteacups (Twitter, Instagram, Facebook)

Well Baked Box

A delivery service which brings nutritious and delicious baked good recipe kits to your door so you can create gluten-free, dairy-free and naturally sweetened baked goods and snacks easily in the comfort of your kitchen.

Web:                                Social: @wellbakedbox (Instagram, Facebook)

Rent a Skill Inc.

RentASkill provides busy households with a simple and efficient way to meet their “Help Wanted” needs by connecting them with motivated localworkers! With the introduction of its new app, RentASkill connects local youth in search of work with members of their community who have household-oriented tasks or work to be completed. RentASkill has incorporated and has most recently launched its IOS Beta App, with an Android version beingreleased in upcoming weeks!

Web:                                       Social: (Facebook)


Reshop is an ecommerce company focusing on repurposing returned products that would otherwise end up in landfills. The mission of Reshop is toeliminate goods from landfills, allowing someone else to enjoy the products while positively impacting the environment. We deliver on our mission while providing great selection of products, low prices and exceptional customer service to our customers.

Go with the Grow 

Ready-to-grow mushroom and microgreen kits. Our kits come fully prepared for growing fresh food in any home. Each kit comes with the substrateand/or seed material along with growing instructions.


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