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Perception VS. Reality

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.” Sound advice from “The Father of Advertising” David Ogilvy implying that it is perception that drives the buy-sell reaction!

What is Perception in this context?

Answer: Perception meaning “aesthetic quality…interpretation or impression based on one’s understanding of something” (Oxford Canadian Dictionary).

Six New Startup Businesses Join the Hub

In November 2015, 10 startup businesses pitched their products and ideas to a group of esteemed judges and mentors in hopes of landing a spot in the Hub Incubator Program. After an intense afternoon of pitching and deliberating, CBaSE is excited to welcome the next cohort of businesses into the Hub!

Guelph’s Growing Commitment to Entrepreneurship!

The University and City of Guelph have displayed a great deal of commitment to growing and fostering the entrepreneurial community both on campus and city wide. There are now more opportunities than ever for funding, mentorship, networking and partnerships! The commitment of the community to fostering entrepreneurship is evident as we take a look in the numerous organizations that offer assistance to prospective entrepreneurs.

UoG Alumnus Wins Big at The Best of CAMA

It was during a high school election that Bruce Sargent began producing promotional videos. Encouraged by a teacher, he took a community-placement working with a family farm promoting their business through video content. That’s when Farm Boy Productions was born, and the rest as he says “is history”.

The Entrepreneurship Society Speaker Series Presents: Damien Steele

On Friday November 13th, the Entrepreneurship Society of the University of Guelph, welcomed students, faculty and members of the community to hear Damien Steele, current managing director of OMERS Ventures, speak about what it takes to thrive in the entrepreneurial community.
 

#GEW2015 UoG Alumni Making Waves in NYC - Kent & Bond

Although Benjamin Bond and Kent Santin both got their start in the corporate world, they knew that their personalities and their goals would eventually push them to start something all their own.

Both Ben and Kent graduated from the University of Guelph’s Bachelor of Commerce program (taking marketing and accounting, respectively) in 2012. Chatting with them on a Monday morning, we talked about what it takes to be a young entrepreneur, what you should look for in a co-founder and the most difficult parts of being an entrepreneur.

Global Entrepreneurship Week 2015

Global Entrepreneurship Week is the world’s largest celebration of entrepreneurs, innovators, makers, doers, drivers, startup founders and the people who drive economic growth and expand human welfare. Taking place this year from Nov.16th-22nd, CBaSE will aim to highlight successful young entrepreneurs coming out of the University of Guelph, the tools and resources available to current students and young alumni hoping to start their own ventures, as well as the articles, publications and people we think every entrepreneur needs to keep tabs on!

Mental Health Awareness Week - Staying Chill

As students, entrepreneurs, or working professionals, we can easily lose track of our ability to chill out during stressful times. This is especially true if we have a lot going on and start to feel overwhelmed. Deadlines, assignments, contracts, midterms, regardless of our lifestyle, things can get overwhelming.

Even if you’re able to handle 45 things at once with little to no sweat, your mind and body need to relax. Make a conscious effort to breathe, stay present, and treat your brain and body with respect. What are some of the ways we can do this?

Members of The Hub Incubator Program See Great Success

"There is no such thing as a "million dollar idea", ideas are worthless until you get them out of your head to see what they can do". We are not immune to the "yeah, but..." comments that come along with a big statement like that, we get it. The commonality between the successful entrepreneurs you're about to read about however, is that they pushed past the "yeah, but..." red flags in their head, and, they were all participants of The Hub Incubator Program.

Why MGMT*4050 Business Consulting is For You

The University of Guelph’s Business Consulting courses, more formally referred to as MGMT*4050 and MGMT*4060 offer upper year students transformational learning experiences that provide them with real-world applicable skills and wisdom.

Offered in both Fall and Winter semesters, the Business Consulting course is open to third and fourth year students from any program who wish to earn course credit through unconventional means.

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