Department of Marketing and Consumer Studies

We prepare students for life and work in a dyanmic and ever-changing marketplace by educatiing them to be active, engaged citizens. We are committed to creating an academic environment for both our faculty and students that is supportive, but intellectually challenging.

The Department of Marketing and Consumer Studies focuses on having a strong commitment to conducting research, as evidenced by our growing faculty success with funding and publications. Diversity in faculty expertise, interests and backgrounds, allows us to teach a broader range of undergraduate courses than most marketing departments and our graduate students to pursue a wide variety of thesis topics. Substantial depth in research methodologies, analytical techniques, and strategic planning, which shapes our graduate and undergraduate program and course offerings. Ensuring uniqueness in all of our programs and in our consumer studies heritage/social science orientation.