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Marketing and Consumer Behaviour at Lang

    Discover the latest in consumer behaviour and marketing research with the globally respected, cross-disciplinary Lang marketing faculty.

    Our faculty use cross-disciplinary concepts from disciplines like psychology and statistics to examine issues relevant to today’s modern-marketers.

    Students enrolled in our marketing and consumer studies programs explore topics like as big data, social media, digital marketing, consumer decision-making, brand management, co-creation, customer satisfaction, food and nutrition, consumer protection, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the theoretical and applied levels.

    Academics

    • Marketing Management major (Bachelor of Commerce)
    • Marketing minor (undergraduate)
    • MSc Marketing and Consumer Behaviour
    • PhD in Management (Marketing and Consumer Behaviour)
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    • News
    • Research
    • Programs
    View Marketing Faculty

    Featured Stories

    Gain experience with co-op and launch your career

    Tara Lalani, BComm graduate

    Using marketing as a force for good in the world

    Dr. Jing Wan

    Creating an arts-infused brand in the competitive craft beer market

    Matt Johnston (BComm ‘96), founder of Collective Arts Brewing

    Lang's marketing and consumer behaviour programs are facilitated by the Department of Marketing and Consumer Studies.

    Chair: Tirtha Dhar
    BComm Co-ordinator: Hai Tran
    Graduate Co-ordinator: Vinay Kanetkar