University of Guelph

1996-97 Undergraduate Calendar


Course Description

26-362 Advertising Management W(3-0)

Concepts of communication and management as practised by private and public sector organizations. Communication management principles are applied to the design and evaluation of communication programs.

Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program and 20 course credits, including 26-100 and 26-260.

1996-97 Undergraduate Calendar
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Last revised: August 28, 1996. Contact: