Course Description

26-362 Advertising Management W(3-0)

Concepts of communication and management as practised by private and public sector organizations. Communication management principles are applied to the design and evaluation of communication programs.

Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program and 20 course credits, including 26-100 and 26-260.

1996-97 Undergraduate Calendar

Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.