Moose Hide Campaign

Stand Together

The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children. The campaign, co-founded by Paul Lacerte and his daughter, Raven, invites everyone to wear a moose hide pin to signify a commitment to honour, respect and protect women and children and to work together to end violence.

Learn more at The Moose Hide Pin - A Gift of Medicine.

National Moose Hide Campaign Day

National Moose Hide Campaign Day is an opportunity to learn about domestic and gender-based violence and how people can help prevent them. It is a day of ceremony, education and action.  

This year the campaign day falls on May 16, 2024. The national online program runs all day - Join in for what you can!

Get Involved

• Wear & share why you wear the pin. On social media tag #UofG and #MooseHideCampaignDay
  • Facebook: @moosehidecampaign.ca
  • Instagram: @moose_hide_campaign
  • Tik Tok: @moosehidecampaign
  • X (formerly Twitter): @moose_hide
  • LinkedIn: moose-hide-campaign
• Register for the National Day of Action at moosehidecampaign.ca
• Stand up against violence all year! 

Throughout the Year

As an ambassador campus, we encourage the campus community to consider the ways you can raise awareness about the Moose Hide Campaign. Our actions in reconciliation help support the implementation of the Truth and Reconciliation Commission Calls to Action, the UN Declaration on the Rights of Indigenous Peoples and the Missing and Murdered Indigenous Women and Girls Inquiry Calls for Justice.

• Wear, distribute and share the message behind the Moose Hide Pin
• Plan events to educate on the need to end violence towards women and children
• Gather pledges to end violence

Questions about planning a campus event throughout the year, email indigenous@uoguelph.ca.