Department of Consumer Studies, College of Family and Consumer Studies

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Honours Program Minor

02-222 Financial Accounting

26-100 Marketing

26-260 Fundamentals of Consumer Behaviour

36-110 Introductory Macroeconomics

36-120 Introductory Microeconomics

54-220 Organizational Design and Effectiveness

OR

85-250 Management in Organizations

Four restricted electives from the following list, 2 of which must be at the 300 or 400 level:

02-436 Marketing Research

02-437 Marketing Management

26-202 Information Management

26-302 Distribution Systems & Retail Management

26-303 Research Methods

26-304 Business and Consumer Law

26-310 The Family in the Canadian Economy

26-360 Consumer Information Processes

26-405 Consumer, Business and Government Relations

36-220 Industrial Relations

36-231 Intermediate Microeconomics

36-272 Business History

36-274 Economic Statistics

OR

89-206 Statistics for Business Decisions

36-320 Economics of Industrial Relations

36-356 Theory of Finance

1998-99 Undergraduate Calendar X--Degree Programs Bachelor of Arts--B.A.