University of Guelph 1997-98 Undergraduate Calendar

X--Degree Programs

Marketing Management

Department of Consumer Studies, College of Family and Consumer Studies

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Honours Program Minor

A minimum of 10 courses is required, including:

02-222 Financial Accounting
26-100 Marketing
26-260 Fundamentals of Consumer Behaviour
36-110 Introductory Macroeconomics
36-120 Introductory Microeconomics
54-220 Organizational Design and Effectiveness
85-250 Management in Organizations
Four restricted electives from the following list, 2 of which must be at the 300 or 400 level:

Restricted Electives

02-436 Marketing Research
02-437 Marketing Management
26-202 Information Management
26-302 Distribution Systems & Retail Management
26-303 Research Methods
26-304 Business and Consumer Law
26-310 The Family in the Canadian Economy
26-360 Consumer Information Processes
26-405 Consumer, Business and Government Relations
36-220 Industrial Relations
36-231 Intermediate Microeconomics
36-272 Business History
36-274 Economic Statistics
89-206 Statistics for Business Decisions
36-320 Economics of Industrial Relations
36-356 Theory of Finance

1998-99 Undergraduate Calendar
X--Degree Programs
Bachelor of Arts--B.A.

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Last revised: November 4, 1997.