A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Honours Program Minor

02-222 [0.50] Financial Accounting

26-100 [0.50] Marketing

26-260 [0.50] Fundamentals of Consumer Behaviour

36-110 [0.50] Introductory Macroeconomics

36-120 [0.50] Introductory Microeconomics

54-220 [0.50] Organizational Design and Effectiveness

OR

85-250 [0.50] Management in Organizations

[2.00] restricted electives from the Restricted Electives list, [1.00] of which must be at the 300 or 400 level.

02-436 [0.50] Marketing Research

02-437 [0.50] Marketing Management

26-202 [0.50] Information Management

26-302 [0.50] Distribution Systems & Retail Management

26-303 [0.50] Research Methods

26-304 [0.50] Business and Consumer Law

26-310 [0.50] Economic Behaviour of Households

26-360 [0.50] Consumer Information Processes

26-405 [0.50] Consumer, Business and Government Relations

36-220 [0.50] Industrial Relations

36-231 [0.50] Intermediate Microeconomics

36-272 [0.50] Business History

36-274 [0.50] Economic Statistics

OR

89-206 [0.50] Statistics for Business Decisions

36-320 [0.50] Economics of Industrial Relations

36-356 [0.50] Theory of Finance

1998-99 Undergraduate Calendar