Program
The SWAC Program is built to support the agricultural community as it navigates the challenges and opportunities of a changing industry. Through expert speakers, practical agronomic insight, and timely discussion on key issues affecting Southwestern Ontario, the program is designed to help farmers, agronomists, crop advisors, and agri-business professionals learn, connect, and move forward with confidence. Explore the sessions and speakers that make SWAC a trusted source of knowledge, innovation, and real-world value.
Feature Speakers
Terry O'Reilly
Tuesday, January 6, 2026
Stories that Grow Trust
Host of CBC Radio's Under the Influence, Terry O'Reilly is one of Canada's most dynamic advertising minds. With decades of experience helping brands craft powerful stories, Terry now turns his focus to agriculture and brings fresh insight on how farmers can tell their story, connect with the public, and grow trust in agriculture. (Sponsored by Pride Seeds)
Live Location: Agronomy Agri Theatre 137
Time: 1:00 PM - 1:55 PM
Dr. Jody Carrington
Wednesday, January 7, 2026
Reignite!
In today's plugged-in world, it is easy to get down and disconnected. Jody has the spark you've been looking for! With energy, humour, and real-world insight, Jody will show you how to reconnect, recharge, and reignite your passion for people and purpose. (Sponsored by syngenta)
Engaging speaker on mental health.
Live Location: Agronomy Agri Theatre 137
Time: 1:00 PM - 1:55 PM
January 5th - Morning Session Times & Locations
Agronomy Agri Theatre 137
17. Marketing Masters 1 - JAN 6th ONLY
Agronomy Classroom 126
16. Staying Ahead of Diseases
Rural Development Centre Classroom 110
12. 4R Economics
Rural Development Centre Lecture Theatre 125
38. Drainage Irrigation
January 5th - Afternoon Session Times & Locations
Agronomy Agri Theatre 137
17. Marketing Masters 1 - JAN 6th ONLY
Agronomy Classroom 126
16. Staying Ahead of Diseases
Rural Development Centre Classroom 110
12. 4R Economics
Rural Development Centre Lecture Theatre 125
38. Drainage Irrigation
40. Knowing Sprayers Workshops
Case IH Workshop
January 5, 2027 - 9:00am - 10:50am
January 6, 2027 - 2:10pm - 4:00pm
John Deere Workshop
January 5, 2027 - 2:10pm - 4:00pm
January 6, 2027 - 9:00am - 10:50am
January 6th - Morning Session Times & Locations
Agronomy Agri Theatre 137
17. Marketing Masters 1 - JAN 6th ONLY
Agronomy Classroom 126
16. Staying Ahead of Diseases
Rural Development Centre Classroom 110
12. 4R Economics
Rural Development Centre Lecture Theatre 125
38. Drainage Irrigation
January 6th - Afternoon Session Times & Locations
Agronomy Agri Theatre 137
17. Marketing Masters 1 - JAN 6th ONLY
Agronomy Classroom 126
16. Staying Ahead of Diseases
Rural Development Centre Classroom 110
12. 4R Economics
Rural Development Centre Lecture Theatre 125
38. Drainage Irrigation
Meal & Refreshments
Breakfast
SWAC breakfast sandwiches are available from 8:00 to 9:00 a.m. in the RDC Don J Pestell Gymnasium. Sponsored by Chatham-Kent Economic Development and Tourism.
Lunch
January 6
SWAC lunch is offered in two formats: Buffet lunch (sponsored by John Deere) served at 11:00 a.m. or 12:00 p.m. in Willson Hall, or boxed lunch (sponsored by Pioneer) in the RDC Don J Pestell Gymnasium.
January 7
SWAC lunch is offered in two formats: Buffet lunch (sponsored by CASE IH) served at 11:00 a.m. or 12:00 p.m. in Willson Hall, or boxed lunch (sponsored by Pioneer) in the RDC Don J Pestell Gymnasium.
Industry Tradeshow / Refreshments
SWAC Industry Tradeshow/Refreshments will be available in the RDC Don J Pestell Gymnasium during the tradeshow periods across the daytime schedule on both January 5 and January 6.
Taste Ontario
The Premiere SWAC event Taste Ontario takes place January 5, 4:10 to 6:00 p.m. in the RDC Don J Pestell Gymnasium.
