Course Number:
MDST*2150 (Media & Communication Studies Program)
Course Name:
Introduction to Data and the Information Society
Other Course Description or Assignment Information:
In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion. Students learn how data helps practitioners build a story that audiences will not only believe, but also feel.
- Classes held on University of Guelph-Humber campus (Toronto).
- To view course outlines from previous offerings of this course, if available, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
IMPORTANT NOTE REGARDING FALL 2021 WORK ASSIGNMENTS AND COURSE DELIVERY: Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as ‘In-Class’ may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus.
Projected Class Enrolment: