Colour in Ice Cream
Ice cream should have a delicate, attractive colour that suggests or is closely associated with its flavour. Almost all ice creams are slightly coloured to give them the shade of the natural product 15% fruit produces only a slight effect on colour. However, most suppliers, would include some colour in the fruit to save the processor time i.e. solid pack strawberries include colour. Most colours are of synthetic origin, must be approved, purchased in liquid or dry form. Solutions can easily become contaminated and therefore must be fresh.
Colours are used in ice cream to create appeal. If used to excess they indicate cheapness. The choice of shade is dictated by flavour, i.e. red for strawberry, light green for mint, purple for grape, etc.