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  2. School of Continuing Studies

Course Instructor | Marketing & Communications in the Equine Industry

Teaching Opportunity

Equine Guelph and the School of Continuing Studies (SCS) is recruiting an instructor—with academic knowledge, a passion for teaching, and equine experience—to facilitate the online asynchronous course Marketing & Communications in the Equine Industry. Based in research and evidence-based practice, this Equine Studies Online course content draws on the expertise of Equine Guelph, the Ontario Veterinary College, and our equine industry partners.

Position Description

We are looking for an instructor to facilitate our Marketing & Communications in the Equine Industry course in the Winter 2026 semester, beginning January 12, 2026 and ending April 5, 2026.

Course topics include:

  • Introduction to Marketing and Your Role in Marketing Your Business
  • Marketing Goals and Strategies to Achieve Them
  • Customer and Competitor Profiles
  • Discover Your Target Market
  • The Importance of Communication
  • Branding
  • Public Relations
  • Traditional Marketing
  • Digital Marketing
  • Social Media Marketing
  • Event Marketing

We provide our students with an engaging, relevant learning experience where they can immediately apply the concepts learned in the course. As an instructor with the Equine Studies Online program, you are required to facilitate the instruction and learning of the current course using the tools available on the course website: encouraging discussion, asking questions, providing support material, and interacting with students to deliver an engaging learning experience.

Course Format

Equine Studies Online courses are non-degree credit courses. All courses are 12 weeks in length, delivered asynchronously through the University of Guelph’s online learning management system (D2L), and follow the semester timeline with courses beginning in September, January, and May. The courses are fully facilitated by an instructor, and all students begin and end the course together.

Instructor Responsibilities

  • Guiding students through in-depth marketing and communications approaches available in today’s environment, with a welfare-based focus
  • Encouraging student learning by creating a supportive online community
  • Establishing a presence in the online classroom and communicating effectively with students
  • Sharing real world experiences and providing examples that demonstrate your expertise of the topic area and meet the needs of the learners currently taking the course
  • Providing feedback to students by engaging in online discussions and answering questions
  • Working from the existing course, completing a review, and providing revisions for the course outline, materials list, and course website when needed/requested
  • Grading all assignments and quizzes following the rubric/grading criteria in the course outline and providing appropriate feedback on submitted work

Qualifications and Requirements

You have:

  • A Masters degree or PhD from an accredited institution with expertise in the subject area of marketing and communications, including the course topics outlined
  • Experience in the equine industry and preferably running a business in this field
  • Remained current in your field and are knowledgeable of current resources and research for equine marketing and communications
  • Exceptional written communication skills—you can communicate effectively with students and are competent at using various communication tools
  • Teaching experience in an online environment—you show a dedication to teaching and learning and you are committed to quality teaching
  • Participated in an online course as a student—you have first-hand experience as a student in an online class
  • A level of confidence with computer technology, and the ability to master a learning management system—you can and desire to learn the software required to be a successful online facilitator
  • A commitment to meeting timelines—you can balance the competing priorities for your time and ensure they do not interfere with delivering the course
  • Access to the internet and computer technology to participate in the course, including access to audio and video equipment and software—you have the equipment to successfully participate in and facilitate an online course

To Apply

If you are interested in this position, please respond by sending a resume/CV outlining your education and experience, including a cover letter indicating how you meet the stated qualifications and why you want to teach this online continuing education course, by June 30, 2026.

Resumes must be submitted to:

Jill Ferguson, Manager, Program Development, School of Continuing Studies
Email: jifergus@uoguelph.ca