University of Guelph 1998-99 Undergraduate Calendar

X--Degree Programs

Marketing Management

Department of Consumer Studies, College of Social and Applied Human Sciences

The Marketing Management major is interdisciplinary and follows a liberal education philosophy.

Courses to be followed are from many disciplines, departments and colleges within the University, and are designed to span 5 component areas of study:

  1. Literacy - writing and communication
  2. Numeracy - Mathematics, Statistics and Information Technology
  3. Social Science Foundations
  4. Marketing Foundations - buyer/market studies
  5. Marketing Management

The approach taken in this major also places a special emphasis on research techniques for marketing as well as the requirements of marketing as a functional area of management. Students, while following the prescribed courses, may choose their electives in such a manner as to provide a particular applied focus to their marketing studies by a judicious choice from the other courses offered by the Department or the University. The major is administered by the Department of Consumer Studies in the College of Social and Applied Human Sciences and students are urged to consult the departmental advisor or B.Comm. program counsellor.

For the Marketing Management major, [16.50] credits ([3.00] elected from lists) are required and the remainder are electives.

Major

Semester 1

26-100 [0.50] Marketing
36-120 [0.50] Introductory Microeconomics
63-100 [0.50] Introductory Calculus I
80-120 [0.50] Dynamics of Behaviour
[0.50] from List A or elective

Semester 2

02-222 [0.50] Financial Accounting
36-110 [0.50] Introductory Macroeconomics
80-231 [0.50] Introduction to Social Psychology
[0.50] from List A
[0.50] elective

Semester 3

02-223 [0.50] Management Accounting
26-202 [0.50] Information Management
26-260 [0.50] Fundamentals of Consumer Behaviour *
36-231 [0.50] Intermediate Microeconomics
[0.50] from List B.

* May be taken in Semester 4

Semester 4

26-304 [0.50] Business and Consumer Law
36-241 [0.50] Intermediate Macroeconomics
54-220 [0.50] Organizational Design and Effectiveness
OR
85-250 [0.50] Management in Organizations
89-206 [0.50] Statistics for Business Decisions
[0.50] from List B

Semester 5

02-332 [0.50] Financial Management
26-302 [0.50] Distribution Systems & Retail Management
26-303 [0.50] Research Methods **
26-361 [0.50] Consumer Economics *
[0.50] from List A or elective

* or 26-310 in semester 6

** may be taken in Semester 6

Semester 6

02-331 [0.50] Operations Management
26-301 [0.50] Quality Management
26-310 [0.50] Economic Behaviour of Households *
26-362 [0.50] Advertising Management **
[0.50] from List A or elective

* if 26-361 not chosen in semester 5

** may be taken in Semester 7

Semester 7

26-360 [0.50] Consumer Information Processes *
26-404 [0.50] Management in Product Development
36-356 [0.50] Theory of Finance
[1.00] elective
*may be taken in Semester 6

Semester 8

02-425 [0.50] Business Policy
26-405 [0.50] Consumer, Business and Government Relations
26-437 [0.50] Marketing Strategy *
26-460 [0.50] International Marketing
[0.50] elective

* may be taken in Semester 7

List A -Restricted Electives (choose 2 from any 1 subgroup)

44-110 [0.50] Elementary French I
44-111 [0.50] Elementary French II
44-120 [0.50] French Language I
44-202 [0.50] France: Literature and Society
44-203 [0.50] French Language II
44-206 [0.50] Quebec: Literature and Society
44-353 [0.50] Administrative and Commercial French
47-110 [0.50] Introductory German
47-111 [0.50] Intermediate German
47-240 [0.50] Contemporary Germany
47-249 [0.50] German Language
49-251 [0.50] The Emergence of Modern European Society 1789-1945
49-309 [0.50] Nationalism and Internationalism in Europe 1914-1957
55-105 [0.50] The Emergence of a United Europe
55-207 [0.50] European Integration, 1957-1992
78-150 [0.50] World Politics
78-210 [0.50] The State in Comparative Perspective
78-308 [0.50] Politics of Latin America
78-328 [0.50] Modern Political Ideologies
78-346 [0.50] Communism and Post-Communism
85-200 [0.50] Asia
57-106 [0.50] Introductory Italian I
57-107 [0.50] Introductory Italian II
57-206 [0.50] Intermediate Italian I
57-207 [0.50] Intermediate Italian II
88-110 [0.50] Introductory Spanish
88-111 [0.50] Intermediate Spanish
88-200 [0.50] Spanish Language I
88-201 [0.50] Spanish Language II
88-204 [0.50] Spanish Civilization

List B -Restricted Electives (choose 2)

26-230 [0.50] Technology and the Consumer
49-115 [0.50] 20th Century Global History
74-210 [0.50] Critical Thinking
OR
74-260 [0.50] Business and Professional Ethics
78-140 [0.50] Public Management and Administration
78-225 [0.50] Public Administration
86-110 [0.50] Sociology
1998-99 Undergraduate Calendar
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For general calendar inquiries contact: sdorr@registrar.uoguelph.ca

For Admission inquiries contact: jphippen@registrar.uoguelph.ca
Last revised: March 16 1998.