MSc Marketing and Consumer Studies
Establish yourself as a marketing leader.
Lang's MSc in Marketing and Consumer Studies program will equip you with the skills and expertise needed to manage large-scale research and analysis projects, and make you an attractive doctoral prospect or competitive industry hire.
This program offers two flexible options designed to align with your career goals and academic interests:
Thesis-Based Program
If you are passionate about research and envision yourself pursuing a PhD or a research-intensive role, the thesis option will give you the opportunity to dive deeply into an area of interest, supported by strong methodological training and faculty mentorship.
Lang's MSc in Marketing and Consumer Studies is a two-year program, culminating in a thesis that focuses on examining, understanding and influencing markets and consumers.
Course-Based Program
Designed for professionals seeking career advancement and recent graduates eager to deepen their expertise, the Major Research Project (MRP) pathway will help you strengthen your ability to make evidence-based decisions, lead with insight, and contribute meaningfully to your organization or community.
In just one year, you will complete a focused applied research project that connects academic knowledge to real-world challenges in Marketing and Consumer Studies.
The MRP option empowers you to expand your skills while staying connected to industry demands.
Whichever path you choose, the MSc in Marketing and Consumer Studies will help you grow into a thoughtful, informed, and forward-thinking professional.
