Sport and Event Management Co-op Information for Employers
Adding Value to Your Team
Sport and Event Management combines business education with unique management practices, our strong focus on community engagement, and the vision to develop leaders for a sustainable world. The sports industry in Canada is growing, as is the need for individuals who have diverse experience and the business skills needed to make an immediate impact in this dynamic sector. This program will prepare students to excel in managing sport and events from grassroots to a global level, with direction from our academic and industry leaders.
University of Guelph Advantage
The Sport and Event Management program prepares students for careers within, through and extending beyond the sport and event industry. With this specialized degree providing students with the foundation of business, combined with a focus in sport, it allows our students to flourish in a diverse spectrum of fields. These future leaders will gain invaluable experience in the classroom and on work terms. Prior to embarking on their first work term, students develop their skills in accounting, economics, marketing and sponsorship. With a growing network of workforce contacts, students will receive excellent opportunities at industry-leading organizations.
Our co-op process responds to your needs. Employers can post, hire and interview throughout the semester and our students are available for 4 or 8 month work terms. The Experience Guelph hiring tool makes hiring Guelph co-op students easy!
Student Strengths
Critical Thinking
Demonstrate proficiency in the ability to assimilate knowledge and understanding through analysis and the development of recommendations and solutions to sport and event management problems and business decision-making
Leadership
Ability to integrate leadership, ethical reasoning and teamwork skills, through work experience and project management
Application
Exhibit the capacity to conduct effective management techniques through planning, executing and evaluating sport and event related operations
Sport and Event Management Work Term Schedule
| YEAR | FALL | WINTER | SUMMER |
|---|---|---|---|
| ONE | Academic | Academic | Off |
| TWO | Academic | Academic | Work |
| THREE | Work | Academic | Academic |
| FOUR | Work | Work | Off |
| FIVE | Academic | Academic |
Sport and Event Management Course Sequencing
Based on the 2023/24 undergraduate calendar. Please see the current undergraduate calendar for more information.
Fall
- Introductory Financial Accounting
- Introductory Microeconomics
- Introductory Marketing
- Introduction to Business
Winter
- Introductory Macroeconomics
- Individuals and Groups In Organizations
- The Business of Sport and Event Tourism
- Business Mathematics
- 1 Elective
Fall
- Management Accounting
- Introduction to Co-operative Education
- Communication and Media Strategy in Sport and Events
- Information Management
- Statistics for Business Decisions
- 1 Elective
Winter
- Introduction to Finance
- Event Management
- Business and Consumer Law
- Research Methods
- 1 Elective
Summer
Work Term One
Fall
Work Term Two
Winter
- Human Resources Management
- Service Operations Analysis
- Sales, Sponsorship And Stakeholder Engagement In Sport
- 2 Electives
Summer
- Corporate Social Responsibility
- Business Analytics
- Financial Management
- 2 Electives
Fall
Work Term Three
Winter
Work Term Four
Summer
Off
Fall
- The Impact of Business on Sport Industry
- Destination Management And Marketing
- Experiential Learning And Leadership in the Service Industry
- Hospitality Development, Design And Sustainability
- 1 Elective
Winter
- Advanced Concepts in Sport And Event Management
- Hospitality Revenue Management
- Strategic Management
- 2 Electives
Restricted Electives
Students must complete a minimum of 3 courses from:
- International Communication
- Recreation and Tourism Planning
- Modern Sport - A Global History
- Hockey in Canadian History
- Foundations of Leadership
- Training and Development
- Developing Management and Leadership Competencies
- Fundamentals of Consumer Behaviour
- Marketing and Society
- Psychology of Sport
About Us
The Experiential Learning Hub is home to experiential learning opportunities on and off-campus, co-op, career education and community engaged learning.