Hwansuk Chris Choi | Gordon S. Lang School of Business and Economics

Hwansuk Chris Choi

Professor
School of Hospitality, Food and Tourism Management
Email: 
hwchoi@uoguelph.ca
Phone number: 
53370
Office: 
Macdonald Stewart Hall (MACS), Room 304

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Biography

Dr. Hwansuk Chris Choi is a distinguished scholar and visionary leader in Hospitality and Tourism Management. Currently a Professor at the University of Guelph, Dr. Choi’s academic journey began in Seoul, Korea, where he earned a B.A. in Philosophy from Chung-Ang University, a foundation that continues to inform his analytical approach to consumer behavior and ethics. After relocating to the United States in 1991, he obtained his Master of Tourism Administration (MTA) from George Washington University, followed by a Ph.D. in Tourism Marketing and Management from Texas A&M University. Before transitioning to academia in 2003, Dr. Choi honed his strategic expertise through years of high-level industry consulting.

With an expansive portfolio of over 300 publications and technical reports, Dr. Choi has secured over $4 million in research funding through more than 50 prestigious grants. His pioneering work, particularly in sustainable tourism and strategic marketing, has earned numerous "Best Paper" awards and has fundamentally shaped global industry policies. A sought-after keynote speaker at international conferences, he is equally committed to mentorship, having guided a generation of graduate students and visiting scholars toward excellence.

 

Current Positions Held

  • August 2003 – present, Graduate Faculty, University of Guelph
  • November 2024 - present, Co-Editor-in-Chief, International Journal of Gastronomy Research (C Journal)
  • December 2025 - present, Regional Editor, North America, International Journal of Tourism Research (A Journal)
  • April 2012 – present, Editorial Board Member, Anatolia (B Journal)
  • December 2013 - present, Editorial Board Member, International Journal of Contemporary Hospitality Management (A Journal)
  • January 2015 - present, Editorial Board Member, Tourism Analysis (A Journal)
  • March 2015 - present, Editorial Board Member, Asia Pacific Journal of Tourism Research (A Journal)
  • May 2015 - present, Editorial Board Member, European Journal of Tourism Research (B Journal)
  • May 2010 – present, Advisory Board Member, The Korea America Hospitality and Tourism Educator Association
  • July 2023 - present, Editorial Board Member, Journal of Convergence Tourism Contents (KCI)
  • January 2026(expected) -Editorial Board Member, Journal of Vacation Marketing
  • Ph.D. Texas A&M University, Sustainable Tourism Management, College Station, Texas
  • M.T.A. The George Washington University, Tourism Marketing, Washington D.C.
  • B.A. Chung-Ang University, Greek Philosophy, Seoul, Korea

His broad research interests span the areas of 

  • Travel and Happiness,
  • Conscious Consumption, 
  • AI and Digital Transformation
  • Technology Adoption 
  • Subscription 
  • Sustainable Tourism Management,
  • Attitudinal Scale Development and
  • Research Methodology in Hospitality and Tourism.

Google Scholar Citation 

Working Papers (Under review)
  1. Choi, HSC, Liang, JL, Yu, M., & Lee, HJ. (2026). Knowing Yet Consuming: How Ethically Aware Consumers Sustain Complicity in Gentrification. Journal of Business Ethics (under review). 
  2. Choi, HSC., Yu, M., and Liang, JL. (2026). Adaptation or Authenticity? A Theoretical Framework for Climate Change Communication in Heritage Wine Regions, Psychology & Marketing (under review)
  3. Choi, HSC, Lee, HY., Yu, M., & Lee, H. (2026). Beyond information to inspiration: How storytelling dimension cultivates mindfulness and advocacy in temple cuisine experience. Journal of Hospitality and Tourism Management (Under review)
  4. Choi, HSC, & YU, M. (2026). How anticipation, engagement, and memory shape tourism. Journal of Destination Management and Marketing (Under review) (A)(ABS 3)
  5. Yang, R., Lee, WJ., Choi, HSC., & Wise, N. (2026). Beyond traditional barriers: Understanding systemic resistance to travel subscription service (Tourism Management)(A*)(ABS 4)
  6. Lee, H.Y., Choi, HSC, & Jung, C. (2026). Signals, Appraisal, and Control: A Dual-Pathway Model of Safety Enforcement in Airline Cabins. Journal of Air Transport Management (Under review)
  7. Liang, J., & Choi, HSC. (2026). A Tale of Two Agents: The Psychological Interplay Between Service Automation and Consumer Mindsets Across the Consumption Process (International Journal of Contemporary Hospitality Management)(A*)(ABS 4)(Under review)
  8. Dargham, D., Choi, HSC., Wilson, J., & Clarke, A. (2026). From Motivation to Action: Applying the Fogg Behavioral Model to foster Hotel employees' pro-environmental behavior. Journal of Hospitality and Tourism Insights (Under Review)(B)
  9. Zolfahaghari, A., Dupej, S., Choi, HSC., & Yu, M. (2026). Cannabis Tourism: A Systematic Review of the Evolution from Deviance to Normalization. Journal of Destination Management and Marketing (Under review) (A)
  10. Nguyen, D., Holmes, M., & Choi, HSC (2026). Which factors influence customers’ behavior in Chinese, Thai, and Japanese Restaurants? Journal of Vacation Marketing (Under review)(A)
  11. Yu, M., Xue, P., & Choi, HSC (2026). Beyond Service Failure: Antecedents of Value Co-destruction in the Hospitality and Tourism Industries. Journal of Service Theory and Practice (A)
  12. Pan, X., Jo, W., & Choi, HSC (2026). The Effect of Interaction Quality on Solo Diners’ Emotions and Behavioral Intention. International Journal of Contemporary Hospitality Management (Under review)(A*)
Working Paper (In Preparation) 
  1. Wu, M., & Choi, HSC. (2026). Distributed Moral Responsibility in Service Labor: A Computational Grounded Theory of Tipping Discourse. (will be Journal of Business Ethics)
  2. Dupej, S. Yu, M., & Choi, HSC. (2026). Coordinating Institutionally Constrained Supply Chains through B2B Relationships: Evidence from Cannabis Farmgate. (will be submitted to Supply Chain Management: An International Journal) 
  3. Choi, HSC., Liang, J., & Lee, HY. (2026). The Instagram Paradox: How Social Media-Driven Café Consumption Creates Cynical Awareness Among Urban Consumers in Seoul, Korea (will be submitted to the International Journal of Hospitality Management).
  4. Choi, J.H., Choi, H.Y., & Choi.HSC (2026). Algorithmic transparency as a trust repair mechanism: How AI service agents restore customer trust after service failure. (Will be submitted to IJHM)(A*)
  5. Choi, HSC., Yu, M., & Lee, M.W. (2026). The dark side of digital hospitality: How dark patterns in online travel platforms erode user trust and loyalty (Will be submitted to Journal of Travel Research).(A*)
  6. Choi, HSC., Yu, M., & Lee, H.J. (2026). The great green divide: How portfolio scale and certification gaps predict greenwashing risk in global hotel chains (Will be submitted to Journal of Sustainable Tourism)(A*)
  7. Choi, HSC., Liang, L.J., Yu, M., & Lee, H.Y. (2026). Curated industrial authenticity: How the Korean MZ generation negotiates contradictions in gentrified cafe consumption in Seoungsu-district in Korea.(Will be submitted to IJHM)(A*) 
  8. Choi, HSC., Kim, S.S., & Yu, M. (2026). How digital representation shapes accessible travel: Understanding the influence of short-form videos on travel intentions among persons with disabilities in Singapore. (Will be submitted to IJHM)(A*)
  9. Liang, L.J., Yu, M., & Choi, HSC. (2026) Emotional recognition (Will be submitted to the Journal of Hospitality and Tourism Management)(A)
Selected Refereed Journal Articles Since 2016 (* indicates the Corresponding Authorship)
  1. Yang, R., Lee, W.J., & Choi, HSC. (2026).  Agentic and communal roles in the autonomous mobility service ecosystem: how assemblage properties drive consumer crafting behavior, Journal of Service Management (2nd revision was submitted). 
  2. Dupej, S., Choi, HSC., & Liang, L.J. (2026). Cannabis agritourism and local pathways towards Sustainable Development Goals in Northern California. (Sustinable Development)( Q1) (Accepted)
  3. Kim, S.S., Choi, HSC., Yu, M., Chan, B., & Shi, J. (2026). Cascading exclusion: How accessibility barriers amplify across the hotel customer journey, International Contemporary Journal of Hospitality Management (A*)
  4. Lin, B., Lee, W., Choi, HSC, & Andereck, K. (2026). Developing and Validating an Ethical Risk Scale for Service Robots in Hospitality, International Journal of Hospitality Management. 132, 104383 DOI: 10.1016/j.ijhm.2025.104383 (A*)
  5. Yu, M., Xue, P., & Choi, HSC (2026). Willingness to pay for cannabis-infused edibles in a food service setting. International Journal of Tourism Research (Accepted) (A)
  6. Agyekum-Boateng, C., Yu, M., Choi, HSC, & Jang, J.C. (2026). The impact of polychronicity on job performance in the dynamic hospitality sector. Journal of Human Resources in Hospitality & Tourism (Accepted)(Q2)
  7. Shen, Y., Choi, HSC, Yu, M. Yi, S.,& Joppe, M. (2026).Engaging the Digital Tourist: Experimental Evidence on the Power of Gamified Travel Content, International Journal of Tourism Cities https://doi.org/10.1080/20565607.2025.2610957 (B)
  8. Zolfaghaari, A., Choi, HSC & Elliot, S. (2026). Escalation of Consumer Outrage: Unraveling the Amplifying Conditions Driving Online Vengeance in Online Travel Agencies. International Journal of Hospitality Management, 134(April), 104582 https://doi.org/10.1016/j.ijhm.2026.104582
  9. Lee, H.J., & Choi, HSC (2025).  Healing tourism: A conceptual framework integrating cultural authenticity, transformative experiences, and holistic wellbeing. International Journal of Tourism & Hospitality Research (Korea Citation Indexed), 39(6), 5-23. DOI: https://doi.org/10.21298/IJTHR.2025.12.39.6.5. 
  10. Choi, H.Y., Choi, HSC, & Liang, L.J (2025). Reimagining Tourism Marketing and Destination Planning in a Changing World. Tourism and Hospitality. https://doi.org/10.3390/tourhosp6050246 (Q1)
  11. Lee, H.Y., Choi, HSC, & Lee, H.J. (2025). Why tourists avoid ride-sharing: Integrating technology acceptance, planned behavior, and perceived risk. Journal of Convergence Tourism Content, 11(5), 39-54. https://doi.org/10.22556/jctc.2025.11.5.39 (Korea Citation Indexed)(accepted)
  12. Lee, H.J., Choi, HSC, & Jeong, C. (2025). Healing Leisure & Tourism Participation and the Activation of Social Capital: A Multiple Case Study of Reintegration among Socially Withdrawn Youth. Journal of Convergence Tourism Content. 11(5), 195-216. https://doi.org/10.22556/jctc.2025.11.5.195 (Korea Citation Indexed)(accepted)
  13. Liang, J., Choi, HSC., & Lee, W. (2025). Service Automation in Tourism and Hospitality: A Comprehensive Review of Definitions, Key Themes, and Future Research Directions, Journal of Service Marketing ( https://doi.org/10.1108/JSM-07-2025-0477)(A)
  14. Yang, R., Lee, W.J., & Choi, HSC (2025). Psychological Ownership and Anonymity in Robotaxi Use: Pathways to Long-term Engagement in Smart Tourism. Journal of Travel & Tourism Marketing42(9), 1220–1239. (A)  https://doi.org/10.1080/10548408.2025.2583958
  15. Liang, Y., Huang, S., & Choi, HSC. (2025). From Malls to markets: What makes shopping irresistible for Chinese tourists? Tourism and Hospitality, 6 (4), 216   https://doi.org/10.3390/tourhosp6040216(Q2) 
  16. Dupej, S., & Choi, HSC. (2025). Cultivating Cannabis Agritourism Integrating Service-Dominant Logic in Northern California’s Emerald Triangle, Journal of Rural Studies, 120, 103864. (Q1) https://doi.org/10.1016/j.jrurstud.2025.103864
  17. Lee, H.J., Choi, H.S.C., & Jung, C. (2025). Trails of Transformation: Balancing Sustainability, Security, and Culture in DMZ Walking Tourism, Land,14(6), 1204.  (Q1) 10.3390/land14061204 
  18. Lee, H.Y., Zhang, P., & Choi, H.S.C. (2025). Why tourists avoid peer-to-peer accommodations: Insights into risks, trust, and service dynamics. International Journal of Tourism Research. 27(6), e70146. https://doi.org/10.1002/jtr.70146 (A). 
  19. Lee, H.J., Choi, HSC, Lee, H.Y., & Jeong, C. (2025). Predicting the relationships between narrative transportation and consumer experience in the Temple food experience. Journal of Tourism Sciences, 49(4), 159-183. DOI : 10.17086/JTS.2025.49.4.159.183  (Korea Citation Indexed Journal)
  20. Yang, R., Wise, N. Lee, W.J., & Choi, HSC (2025). Exploring Customer Resistance to Travel Subscriptions: The Case of Passive and Active Innovation Resistance. International Journal of Tourism Research, http://dx.doi.org/10.1002/jtr.70144 (A)
  21. Zolfaghaari, A., & Choi, HSC (2025). Mapping Value Co-destruction in Online Travel Agencies: A Practice Theory and Customer Journey Perspective. Tourism Management, 110 (October), 105197 https://doi.org/10.1016/j.tourman.2025.105197
  22. Dupej, S. & Choi, HSC (2025). Approaching Cannabis Tourism with Shared Value in Legal Contexts. 27:e70014 International Journal of Tourism Research http://dx.doi.org/10.1002/jtr.70014 (A)
  23. Li, L., Yu, M., Choi, HSC*. & Lee, H. (2025). Exploring the Dual Pathways to Well-being: The Role of Value Co-Creation in Enhancing Hedonic and Eudaimonic Experiences in Tourism, Journal Vacation Marketing (https://doi.org/10.1177/13567667251320111) (A)
  24. Choi, H., Choi, HSC*., & Sukhu, A. (2025). Love at First Site: Exploring the Influence of Place Attachment on Real-Time Tourist Sharing Behavior. Tourism Recreation Research, 1-13 https://doi.org/10.1080/02508281.2025.2450806 (B)
  25. Lee, H.J., Ham, C.H. & Choi, H.S. (2025). Exploring the Impact of Integrating Industrial Tourism and Regional Cultural Tourism Contents on Attracting Foreign Tourists. Journal of Convergence Tourism Contents. 11(3), 65-82. DOI : 10.22556/jctc.2025.11.3.65 (Korean Citation Indexed Journal)
  26. Lee, Y.J., Choi, HSC, Du, K.H., & Lee, H.  (2025). The Impact of Memorable Travel Experiences on Emotion and Behavioral Intentions: The Mediating Effect of Psychological Well-being. Journal of Tourism Science, 49 (2) 27-55 DOI: 10.17086/JTS.2025.49.2.27.55 (Korea Citation Indexed Journal)
  27. Kim. W.Y., Choi, HSC., Lee, S., & Ann, S. (2025). The next chapter in senior tourism: A decade of change and future research pathways. International Journal of Tourism Sciences, 24(1), 4-22. (C)
  28. Yu, M., Choi, HSC., & Liang, J. (2025). Drivers of tipping behavior in the US food service industry: A bibliometric analysis and scoping review. International Journal of Tourism Sciences, 24(1), 76-99.(C)
  29. Park, J.Y. & Choi, HSC (2025). Guest editorials: Systematic reviews in tourism and hospitality. International Journal of Tourism Sciences, 24(1), 1-3. (C)
  30. Elliot, S., Choi. HSC, & Zofaghari, A. (2025). Envisioning a Sustainable, Resilient Tourism Future. Tourism Analysis, 30(1), 107-121. DOI: https://doi.org/10.3727/108354224X17275202230569 (A)
  31. Elliot, S., & Choi, HSC. (2025). Guest editorial: Tourism’s great correction: Advancing tourism sustainability and resiliency. Tourism Analysis, 30 (1), 1-3. DOI: https://doi.org/10.3727/108354224X17275202230550 (A) 
  32. Du, K.H., Choi, H.S.C., Lee, H. & Lee, Y.J. (2025). Exploring the Influence of Memorable Travel Experiences on Emotional and Behavioral Intentions: The Role of Psychological Capital as a Mediator. Journal of Convergence Tourism Content, 10(3), 225-244. DOI: 10.22556/jctc. 2024.10.3.225.  (Korea Citation Indexed Journal)
  33. Fin, C., Liang, J., & Choi, HSC. (2024). Examining the Effect of Psychological Benefits of Sport Event Hosting on Residents’ Support and Well-Being. Journal of Sport and Tourism, https://doi.org/10.1080/14775085.2024.2414961 (B)
  34. Lee, Y.J., Pang, S., Choi, HSC, (Corresponding Author) 4& Lee, H. (2024). Exploring the Mechanisms of Tourist Well-Being: An Application of Cognitive Appraisal Theory and Self-Determination Theory. Tourism and Hospitality Research (B) https://doi.org/10.1177/1467358424129390
  35. Xu, B. Lee, S.W. Choi, H. (Corresponding Author), & Wong, S-m. (2024). Exploring shopping tourism as an adjunct therapy to improve mental health: Evidence from PLS-SEM and NCA. International Journal of Tourism Research (SSCI)(A) DOI:10.10002/jtr.2652
  36. Choi, H.Y., Lee, W.J., Choi, HSC & Zolfagahari, A. (2024). From Click to Fork: An Empirical Analysis of System and Food Quality Influences in Online Meal Kit Consumption, International Journal of Hospitality Management (SSCI)(A*) https://doi.org/10.1016/j.ijhm.2024.103808
  37. Boyu, L., Lee, W., Wise, N., & Choi, HSC. (2024). Consumers' ethical perceptions of autonomous service robots in hotels. Journal of Hospitality and Tourism Research (SSCI)(A) DOI:10.1177/10963480231194693
  38. Yu, C., Liang, J.L., & Choi, H.S.C. (2024). Examining customer value co-creation behavior in boutique hotels: Hospitableness, perceived value, satisfaction, and citizenship behavior. Tourism Analysis (A journal)  https://doi.org/10.3727/108354224X17091476372167
  39. Reinhold, S., Beritelli, P., Fyall, A., Choi, H.S.C., Lasesser, C., & Joppe, M. (2023). State-of-the-art review on destination marketing and destination management, Tourism & Hospitality (Q2) 4(4). 584-603. https://www.mdpi.com/2673-5768/4/4/36
  40. Liang, J.L., Choi, HSC, Zolfaghari, A., & Dupej, S. (2023). Canada as a new cannabis tourism destination?: Understanding travelers’ visit intention and pre-travel Canada's tourism destination image. Annals of Tourism Research Empirical Insights  (ESCI) https://doi.org/10.1016/j.annale.2023.100110
  41. Wen, Y., Liang, J. L., & Choi, H. S. C. (2023). Stop being mean! Customer Incivility Influencing Employee Incivility via Employee Burnout: A Hospitality Context.  Journal of China Tourism  https://doi.org/10.1080/19388160.2023.2232531(ESCI)(B journal)
  42. Choi, H. & Koo, K.Y. (2023). Bridging the gap: Comparative implications from accommodation sharing regulations in Korea and abroad. Journal of Tourism Science, 47(5) 37-61(Korea Indexed Journal)
  43. Zolfaghari, A., & Choi, H.* (2023). Exploring National Park Visitor Experience: An Application of Three-Factor Theory and Text Mining Approach Journal of Outdoor Recreation and Tourism 43, 100666 (SSCI) https://doi.org/10.1016/j.jort.2023.100666
  44. Huang, S. Liang, L. J., & Choi, H.S.C.  (2023). Understanding the factors influencing Canadians’ travel knowledge during the COVID-19 pandemic: A cognitive mediation model. Family and Consumer Sciences Research Journal (May), 1-15. https://doi.org/10.1111/fcsr.12480  (Q1)
  45. Huang, S., Mattews, M., Liang, J.E., & Choi, H.S.C. (2023). Instrumental Support and Its Impact on Psychological Capital and Well-Being in Online Learning: A Study of Hospitality and Tourism Students. Creative Education, 14(10), 1984-2008.  10.4236/ce.2023.1410127 (Q2)
  46. Xu, B., & Choi, H.S.C. (2022). Residents’ attitudes toward and intentions to participate in local tourism during and after the COVID-19 pandemic. Asia Pacific Journal of Tourism Research, 27(5), 473-488 (SSCI)(A Journal)
  47. Shen, Y., Huang, H., Choi, HSC & Morrison, A. (2022). Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30(5), 630-654. SSCI/A Journal 
  48. Wan, Z., Huang, S., and Choi, H.C. ( 2022). Modification and validation of the travel safety attitude scale (TSAS) in international tourism: A reflective-formative approach. Journal of Hospitality and Tourism Insights,  5(5), 1002-1021. (B journal)
  49. Huang, S., Liang, J.L., and Choi, H.S.C. (2022). How We Failed In Context: A Text-Mining Approach to Understand Hotel Service Failures.Sustainability, 14(5), 2675 (SSCI)
  50. Huang, S., Choi, H.C.*, Shen, Y.S. & Chang, H. (2021). "Predicting Behavioral Intention: The Mechanism from Pre-trip to Post-trip. Tourism Analysis, 26(4), 279-292. (https://www.ingentaconnect.com/content/cog/ta) A Journal
  51. Zhiqiang, H., Liang, L.J., Meng, B., & Choi, H.C.* ( 2021). The role of perceived quality on high-speed railway tourists' behavioral intention: An application of the extended theory of planned behavior. Sustainability, 13(22), 12386 (SSCI)
  52. Rastegar, N., Flaherty, J., Choi, H, & Liang, L. (2021). The Adoption of Self-service Kiosks in Quick Service Restaurants. European Journal of Tourism Research 27, 2709.(Q2)
  53. Shen, Y., Choi, C., Joppe, M., & Yi, S. (2020). What motivates visitors to participate in a gamified trip? A player typology using Q methodology. Tourism Management, 78, 104074, SSCI /A+ Journal
  54. Choi, H.C., Huang, S., Choi, H., & Chang, H. (2020). The effect of flight attendants' physical attractiveness on satisfaction, positive emotion, perceived value, and behavioral intention. Journal of Hospitality and Tourism Management. 44, 19-29 SSCI/ A Journal
  55. Qu, Y., Jo, W., & Choi, H. (2020). Gender Discrimination, Injustice, and Deviant Behavior among Hotel Employees: Role of Organizational Attachment. Journal of Quality Assurance in Hospitality & Tourism. 21(1), 78-104. SSCI/ A journal
  56. Liang, J.L., Choi, H. C*., Joppe, M., & Lee, W.J. (2019). Examining medical tourists’ intention to visit a tourist destination: Application of an extended MEDTOUR scale in a cosmetic tourism context. International Journal of Travel Research, 21, 772-784. SSCI/ A journal
  57. Choi, H. & Choi, H.* (2019).  Investigating Tourists' Fun-eliciting Process towards Tourism Destination Sites: An Application of Cognitive Appraisal Theory.   Journal of Travel Research. 58(5), 732-744. SSCI/A* journal
  58. Huang, S. & Choi, H. (2019). Development and Validation of Tourist Engagement. Service Industries Journal, 39(7-8), 469-497. SSCI/ B Journal
  59. Liang, L. J., Choi, H., & Joppe, M. (2019).  Exploring the relationship between satisfaction, trust, switching intention, and repurchase intention in the context of Airbnb. International Journal of Hospitality Management. 69, 41-48. SSCI/ A+ Journal
  60. Armenski, T., Choi, H. C., & Stankov, U. ( 2018).  Tourism Branding of European Russia: An Empirical Investigation of the Web Projected Imagery and the Role of Local DMO. Drustvena Istrazivanja. (Journal for General Social Issues), 27(4), 735-754. (Q3)
  61. Shen, Y., Joppe, M., Choi, H. C., & Huang, S. (2018). Domestic tourism of Chinese in Canada: Distinct differences. Journal of Destination Marketing and Management, 8, 125-136.(SSCI)(A Journal)
  62. Liang, J.L., Choi, H. C.*, & Joppe, M. (2018).  Understanding Repurchase Intention of Airbnb Consumers: Perceived Authenticity, EWoM, and Price Sensitivity.  Journal of Travel & Tourism Marketing, 35 (1), 73-89.(SSCI)(A journal)
  63. Choi, H., Huang, S., Flaherty, J., & Khazaei, A. (2017).  Market segmentation for travel motivation and involvement of winery visitors in the Niagara region.  International Journal of Tourism Sciences, 17 (3), 198-212.
  64. Huang, S. & Choi, H.* (2017).  Understanding Canadian and US Tourists: A Self-concept-based Segmentation Study.   European Journal of Tourism Research, 16, 201-213.(Q2)
  65. Huang, S., LeBlanc, S.L., & Choi, H.* (2016).  How do Chinese Tourists Differ from Caucasian Tourists? An Empirical Study from the Perspective of Tourists' Self-Concept.   International Journal of Tourism Sciences, 16 (4), 222-237.
  66. Liu, Y., Liu, H., Choi, H., & Chen, R. (2016).  The New Exploration of Digital Tourism Design Based on Virtual Reality.   International Journal of Simulation: Systems, Science & Technology, 17 (2), 15.1.
  67. Liu, Y., Chen, R., Choi, H., & Hou, Z.J. (2016).  Key Techniques of Virtual Reality for the Digital Tourism System-Oriented Development.   International Journal of Simulation: Systems, Science & Technology, 17 (18), 6.1.
 
 

Invited Presentations and Lectures Since 2013

  • Choi, H.C. (2017-2018) KSTA Biannual Meeting, Seoul (International). Understanding Customer Loyalty with Hedonic Value with Rebecca Choi
  • Choi, H.C. (2017-2018). Hanyang University, Seoul, Republic of Korea (International).  Ethics and Responsibilities in Marketing
  • Choi, H. C. (2015-2016). The Special Seminar on Education.   2016 Academy of Global Hospitality & Tourism Conference, Seoul, Republic of Korea.  
  • Choi, H. C. (2015-2016). Improvement of Travel and Tourism Competitiveness.   Advisory Meeting on Improvement of Travel and Tourism Competitiveness, Seoul, Republic of Korea.  
  • Choi, H. C. (2015-2016). Promoting Tourism in China.  The 2nd Money Today's Tourism Forum: K Rock, May 16, 2016, Seoul, Republic of Korea.  
  • Choi, H. (2014-2015). Discussion Paper on Policy Directions and Economic & Social Impacts of Integrated Resort Development in Korea.   The 78 TOSOK International Tourism Conference, Seoul, Korea, July 3 -5., Seoul, Republic of Korea.  
  • Choi, H. (2014-2015). Improvement of Transportation Policy.   4th Policy Forum on International Tourism Cooperation on Improvement of Transportation Policy to Vitalize both Inbound and Domestic Tourism, Seoul, Republic of Korea.  
  • Choi, H. C. (2013-2014). User Protection Policy to Problem Gambling: Player Card Information & Management System.   International Forum on Responsible Gambling 2014, Seoul, Republic of Korea.  
  • Choi, H. (2013-2014). Communication Competencies for Hospitality Graduates in Their Career Success.   20th APTA Conference, Ho Chi Minh City, Viet Nam.  
  • Choi, H. (2013-2014). Global Trends in Tourism.  Jinan University, Jinan, China.  
  • Choi, H. (2013-2014). Asian Trends in Tourism.  Youngsan University, Busan, Republic of Korea.  
  • Choi, H. (2013-2014). Marine & Tourism Trends.   Youngsan University, Busan, Republic of Korea.   
  • Choi, H.S.C. (April 12 – 13, 2013). Panel Discussion on Teaching Excellence. Korean and American Tourism and Hospitality Educator Association. Las Vegas, USA. 

 

  • HTM 3160 (F/25) Destination Management and Marketing
  • HTM 4170 (W/26) & HTM 4250 (W/26) 
  • HTM 4150 (S/26) Journey for Change

Area of Research

Hospitality Food and Tourism