Skip to main content
  • About LANG
  • Why Choose LANG
  • Meet the Dean
  • Faculty
  • Accreditations
  • History of the School
  • Strategic Plan 2023-2028
  • Equity, Diversity, and Inclusion
  • Sustainability and CSR at LANG
  • News
  • Events
  • Contact LANG
  • Overview
  • Accounting (Major)
  • Food and Agricultural Business (Major)
  • Government, Economics and Management (Major)
  • Hospitality and Tourism Management (Major)
  • Management (Major)
  • Management Economics and Finance (Major)
  • Marketing Management (Major)
  • Real Estate (Major)
  • Sport and Event Management (Major)
  • Accounting (Minor)
  • Business Data Analytics (Minor)
  • Economics (Minor)
  • Entrepreneurship (Minor)
  • Human Resources (Minor)
  • International Business (Minor)
  • Marketing (Minor)
  • Restaurant and Beverage Management (Minor)
  • Sport and Event Management (Minor)
  • Sustainable Business (Minor)
  • Undeclared First-Year Entry - B. Comm
  • MSc in Management
  • MSc in Marketing and Consumer Studies
  • MSc in Tourism and Hospitality
  • MA in Financial Economics
  • PhD in Economics
  • PhD in Management
  • MBA, On-Campus
  • MBA, Online
  • Masters in Leadership
  • Master of Project Management
  • Master of Real Estate
  • Master of Professional Accounting
  • Master of Supply Chain Management
  • Management
  • Economics & Finance
  • Marketing & Consumer Studies
  • School of Hospitality, Food & Tourism Management
  • Overview
  • Research Chairs
  • Research Centres and Institutes
  • Overview
  • International Students
  • Business Career Development Centre
  • Career Connections Hub on Ten Thousand Coffees
  • Competition and Conference Funding
  • Dress to Impress: Sustainably Styled for Success
  • Faculty - Student Mentorship
  • John F. Wood Centre
  • Scholarships and Awards at LANG
Recruiters

    Arsenio Bonifacio

    Sessional Professor

    Gordon S. Lang School of Business and Economics, Department of Marketing & Consumer Studies

    abonifac@uoguelph.ca

    Arsenio Bonifacio is a sessional lecturer at the University of Guelph, where he has taught courses in Marketing & Consumer Studies since 2014. His teaching expertise includes consumer behaviour, business-to-business marketing, marketing channels, retailing, customer relationship management, and strategic planning.

    At the University of Guelph, Bonifacio has developed and delivered lectures for courses including Marketing & Society, Pricing Management, Entrepreneurship, Digital Marketing Essentials, and Introductory Marketing. He also served as an adjunct professor at the Pilon School of Business from 2008 to 2018, where he taught courses in marketing, sales, and financial planning.

    In addition to his academic experience, Bonifacio has worked in financial services, wealth management, marketing, and social impact. His experience includes roles at YNCU, Tandia, DUCA, Edward Jones, RBC Royal Bank, and Scotiabank. He currently works as a consultant with Jennings Consulting.

    Education

    • Master of Business Administration, Wilfrid Laurier University
    • Sustainability Leadership: Innovation for Growth, Rotman School of Management, University of Toronto
    • Queen’s Advanced Executive Certificate, Smith School of Business, Queen’s University
    • Certificate in Adult Education, Sheridan College
    • Bachelor of Science, Psychology, McMaster University

    Current Courses

    Undergraduate courses:

    • Marketing & Society
    • Pricing Management
    • Entrepreneurship
    • Digital Marketing Essentials
    • Introductory Marketing

    Publications

    • Kerin, Roger, Steven Hartley, Arsenio Bonifacio, Donna Dumont, and Sheldon Koufman. Marketing: The Core, 7th Edition (2024).
    • Kerin, Roger, Steven Hartley, Arsenio Bonifacio, Donna Dumont, and Carol Bureau. Marketing: The Core, 6th Edition (2021).
    • Kerin, Roger, Steven Hartley, William Rudelius, Arsenio Bonifacio, and Carol Bureau. Marketing: The Core, 5th Edition (2018).
    • Kerin, Roger A., Steven W. Hartley, William Rudelius, Christina Clements, and Arsenio Bonifacio. Marketing: The Core, 4th Edition (2015).

    Relevant Files

    bonifacio_arsenio_f26.pdf