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  2. Sandeep Mishra

Sandeep Mishra

Sandeep Mishra

Associate Professor

Gordon S. Lang School of Business and Economics, Department of Marketing & Consumer Studies

Website
Google Scholar

Research Areas

  • Marketing
  • consumer behaviour

About

I am a cognitive and behavioral scientist, Associate Professor of Marketing and Consumer Studies, and Director of the Adaptive Ventures Lab at the University of Guelph's Lang School of Business and Economics.

My research group uses evolutionary models to understand how personality, social dynamics, and motivation shape the way we assess and take risks under uncertainty, compare ourselves to others, and navigate competitive environments.

I teach undergraduate, graduate, and executive-level courses in sales and negotiation, decision-making, and artificial intelligence.

Publications

Please visit my research website.